Freelancer profile translated to English.

Description

Are you looking for a freelancer capable of taking control of your CRM stack, automating your campaigns, or replacing Adobe Campaign with a more agile and in-house solution? I'm here for that.

💡 For 15 years, I've been helping companies to:

Migrate Adobe Campaign to simpler-to-maintain in-house or cloud platforms
Automate their marketing and CRM processes with n8n (without relying on a vendor)
Improve deliverability and sending performance (emails/SMS/push)
Implement AI modules (enrichment, generation, scoring) in deployable Docker containers
Develop custom interfaces for their teams (Node.js, Vue.js)

📦 Types of projects delivered recently:

Complete migration of an Adobe Campaign stack to a proprietary CRM
Deployment of automated scenarios such as abandoned cart reminders, birthday emails, or nurturing campaigns, with business logic and pressure rules
Implementation of monitoring dashboards for platforms with 500M+ emails/year
Docker containerization of AI tools to automatically enrich CRM profiles
Deliverability enhancement (segmentation, IP management, opt-in/opt-out management)

✨ My difference:

I speak both technical and business language: you brief me once, I make it operational.
I make you autonomous: my solutions are documented, scalable, and designed to last.
I intervene both upstream (strategic advice) and in execution (development & deployment).

📌 Full remote or on-site missions (if needed).

Let's discuss your project, I will help you go faster, further, and above all: keep control of your CRM.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

TargetMania
AI & Marketing Automation Consultant
January 2019 - Today (7 years and 7 months)
I assist companies in the design, industrialization, and optimization of data-driven marketing initiatives, combining artificial intelligence, back-end development, and advanced marketing automation.

With over 10 years of experience, I have leveraged my expertise to serve major clients and leading tech players (such as Meetic, Samsung, ClubMed, or Nestlé) in transforming sophisticated marketing needs into robust, scalable, and GDPR-compliant CRM architectures.

🎯 Main Expertise
- Adobe Campaign (Classic & Standard): Architecture, advanced configuration, data schema modeling, uniqueness key management, performance, and automation of complex workflows.
- Artificial Intelligence & Data applied to Marketing: Orchestration of data pipelines and integration of AI tools for customer journey personalization.
- Python & Node.js Development: Design of scalable architectures (APIs, microservices, hexagonal architectures) for enriching and industrializing marketing flows.
- Multichannel Automation: Industrialization and management of large-scale campaigns (Email, SMS, Push notifications, WebApp) in multilingual and multi-brand contexts.

💼 Key Client References
- Meetic: CRM migration strategy steering, Adobe Campaign platform optimization, and multilingual content automation.
- Samsung: Design and development of complex workflows related to the complete customer lifecycle (from purchase to cross-selling and anti-churn).
- Club Med: Expert technical support and steering of major CRM projects.
- France Télévisions, Fnac, Crédit Agricole CIB: Application management and data/CRM project leadership.
Adobe Campaign Python Node.js Agility / Scrum / Kanban
EVERSA
Expert / Project Manager
E-COMMERCE
May 2018 - December 2019 (1 year and 7 months)
🚀 Optimization of Recurring Campaigns

- Continuous optimization of recurring CRM campaigns (newsletters, commercial offers, reminders)
- Improvement of open, click, and conversion rates
- A/B testing and data-driven piloting to maximize ROI
- Industrialization of best practices at scale

🛍️ E-commerce Peak Event Automation

Orchestration and automation of high-impact business events:
- Private sales
- Sales
- Black Friday
- French Days
- Intelligent triggering of campaigns based on customer behavior

Marketing pressure management to optimize revenue without degrading the experience

🤝 Acquisition & Partnerships

- Implementation of CRM acquisition processes with partners
- Activation of partner bases and co-marketing scenarios
- Performance monitoring (CPA, conversion rate, generated revenue)
- Seamless integration into Adobe Campaign

🔔 Notifications & Real-time (Notify)

- Deployment of Notify campaigns / transactional messages
- Real-time activation based on customer events
- Improvement of conversion rates at key journey moments

📬 Email Deliverability & Performance

- Deliverability optimization (reputation, routing, database hygiene)
- Implementation of IP and domain warming strategies
- Reduction of spam rates and increase of inbox placement
- KPI monitoring to ensure long-term performance

📈 Expected Results

- Increase in CRM revenue
- Better conversion on e-commerce peak events
- More profitable customer acquisition
- Reduction of technical and operational friction
- Scalable and performance-oriented marketing systems

🧠 Stack & Tools

- Marketing Automation: Adobe Campaign
- CRM Performance: Email, SMS, Notify, Partnerships
- Data & AI: Python (scoring, segmentation, optimization)
- Back-end: Node.js (APIs, automation, real-time)
- E-commerce & UGC: Bazaarvoice
Python Node.js
France Télévisions
Expert
PRESS AND MEDIA
October 2015 - April 2018 (2 years and 7 months)