Freelancer profile translated to English.

Description

For over 15 years, I have been supporting general and marketing management in structuring their digital strategies, managing performance, and coordinating the expertise required for their execution.

My background includes experience in consulting agencies (Dentsu/iProspect, Carat, Wavemaker/WPP, Service Plan) and as an independent consultant (SNOVAE, since 2019). I have worked with demanding brands across various sectors: Luxury and Beauty (BPI/Issey Miyake, Jean-Paul Gaultier, Narciso Rodriguez, Filorga), Consumer Goods (Danone, Colgate), Health (Sanofi, GSK), Industry and Services (Societe Générale, ADEME).

My approach is that of a strategic partner: I clarify priorities, structure roadmaps, coordinate expertise, and ensure that initiatives produce measurable results.

Since 2024, I have integrated generative AI as a central lever in my consulting activities. I design automated workflows combining LLMs, orchestration tools (Make.com, APIs), and assisted document production to accelerate strategic scoping, deliverable production, and complex project management. This integration is not a gimmick; it is a methodological evolution that allows for faster delivery, with greater rigor, and at a senior consulting quality level.

I work in French and English.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Snovae Conseil
Digital Marketing Consultant (Founder)
DIGITAL AND IT
January 2019 - Today (7 years and 7 months)
Strategic consulting and support for general and marketing management throughout the entire cycle: diagnosis, roadmap, activation, performance management.

Structuring and optimizing digital ecosystems for organizations of various sizes and sectors (LVMH, ADEME, Gisou, startups). Designing full-funnel initiatives integrating paid media, social, influence, data, and content.

Since 2024, integrating generative AI into the entire consulting practice: designing automated workflows (LLM, Make.com, APIs...), AI-assisted scoping of complex business issues, senior consulting-level document production, and structured methodological capitalization.

Approach: Strategic architect who orchestrates expertise and tools to produce measurable results, not a technical executor.

Associated skills: Digital Strategy, Generative AI & Automated Workflows, Marketing Strategy Consulting, Digital Performance Management, Prompt Engineering
Consulting Digital Strategy Organizational Consulting Autonomy Generative AI & Automated Workflows
Conseil Media Santé
Chief Digital Officer
April 2024 - May 2025 (1 year and 1 month)
Structuring and managing a digital department of 15 people (consulting, media, data) serving health laboratories and brands (Sanofi, Danone, GSK, MSD, Gilead, Biogaran).

Direct management of 10 strategic accounts out of 60. Development of omnichannel strategies, integration of consulting and digital teams, and skill enhancement of employees through structured training modules.

Leading an internal Digital Day (70 employees) on digital innovations and AI. Cross-functional coordination with Data, Consulting, and Technical departments on dashboard, DMP, and targeting topics.

Additionally, managing B2C accounts (Dr. Beckmann, SwissLife via MediaPlus): annual digital strategy, KPIs, product launches.
Team Management Omnichannel Strategy Digital Training and Aculturation
KRWavemaker (GroupM / WPP)
Digital Business Director
DIGITAL AND IT
July 2022 - January 2023 (6 months)
6-month mission: coordinating the digital strategy for the Colgate Western Europe hub (France, Belgium, Netherlands).

Defining 2023 digital strategies for the entire portfolio (Colgate, Elmex, Sanex, Soupline, Hill's, Filorga). Implementing a digital roadmap integrating strategic partners (Google, Meta, Amazon). Leading internal network on measurement and addressability topics.

International environment, multi-market coordination, management of consolidated indicators.

Associated skills: Strategic Scoping & Tenders, Data-Driven Marketing, Expertise Coordination, Acquisition Strategy
Expertise Coordination Digital Acquisition Strategy