Freelancer profile translated to English.
Back to original languageAbout Alexandre
Your product is good, the sales team is very active, but the pipeline isn't keeping up?
Probably because you're missing someone to structure marketing around the offering, the right messages, and the right channels.
What I solve
I step in as a Part-Time CMO for B2B SaaS startups between early Stage/Seed and Series A.
My role: transform your marketing into a qualified sales opportunity generation machine, without waiting to have a full marketing team.
How I work
I always start with positioning and messaging before touching channels. Then I activate lead generation (SEO, content, outbound, automation) by monitoring results week after week.
I systematically integrate AI and marketing automation to go faster and further: building workflows on Make, creating custom marketing tools (scoring, enrichment, sequences) with Claude Code, using LLMs to industrialize content production and analysis.
I also work to make the team autonomous: my goal is not to create dependency, but to structure processes, upskill existing profiles, and ensure a clean transition when the startup is ready to internalize.
Proof
+40 startups since 2019. +160% traffic in 4 months at Dataïads. +220% organic leads in 5 months at Orfeo.
Founder of NukeSuite (SaaS social media, acquired by Webedia).
For whom
Founders or CEOs of B2B SaaS companies who have validated or are validating their PMF and want to accelerate – without prematurely hiring a full-time CMO.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- BotnationFractional CMOSOFTWARE PUBLISHINGMay 2025 - Today (1 year and 3 months)Paris, FranceStrategic mission to reposition Botnation, structure the product offering, accelerate lead generation, and strengthen the brand's presence in the French and European markets.I defined and managed all marketing, product, and communication pillars:
- Complete repositioning of the product range: structuring the offering around clear modules (Conversation E-commerce, Support/FAQ, AI Franchise, SmartAI, LiveChat, Templates, WhatsApp Push), clarifying benefits for each persona (marketing, e-commerce, CRM, support, franchise).
- Work on personas & ICPs: detailed segmentation by company type (e-commerce, franchises, retail, SaaS, large brands), digital maturity, support/sales challenges, and purchasing cycles.
- Revamp of messaging & positioning: focus on conversion, intelligent automation, and service continuity (24/7), with differentiation from competitors.
- Content strategy: creation of expert content: SEO articles, industry use cases, downloadable guides.
- Deployment of a multi-level LinkedIn strategy: founder's voice, corporate communication, and new feature launches.
- Lead generation campaign management: targeted emails based on the Botnation database, nurture sequences, cohort segmentation.
- SEO strategy & website redesign: structure of new product pages, clear sitemap, highlighting use cases, conversion optimization, building the future conversion-oriented website.
- Sales & marketing support: commercial pitch decks, talking points
- orfeoMarketing ConsultantENTERTAINMENT AND LEISUREJune 2025 - Today (1 year and 2 months)Paris, FranceStrategic support for the marketing team to accelerate the definition and implementation of the marketing strategy, clarify positioning, and structure all go-to-market pillars.Results:→ +220% organic leads in 5 months→ Marketing planning organization→ Professionalization of marketing and strengthening of the team's impactI support the teams, without operational execution, to help them:
- Refine positioning & value proposition: facilitating a workshop involving sales, support, technical, and product teams to identify key values, standardize messaging, and define the central value proposition.
- Work on personas & client typologies: analysis of segments (choirs, conductors, orchestras) and formalization of needs, use cases, and pain points to strengthen the relevance of the discourse.
- Elevate the quality of marketing content: support in creating use cases, SEO content, ebooks, and professional resources to enhance Orfeo's visibility and authority.
- Define lead generation strategies: recommendations on campaigns, acquisition funnels, premium content, and conversion levers.
- Optimize global communication: LinkedIn editorial lines, key messages, digital & print materials, brand consistency.
- Structure event presence: design and optimization of webinars, trade show plans, speaking engagements, and post-event exploitation.
This support enables Orfeo to professionalize its marketing, harmonize messaging across teams, and improve its ability to generate visibility, trust, and new leads. - Build MarketingFounder - Growth MarketingCONSULTING AND AUDITSJune 2019 - Today (7 years and 2 months)Paris Area, FranceWhile sharing my experience in building and growing businesses with startup founders, I leverage digital and offline marketing to develop startup adoption and revenue as they accelerate their growth.I support startups from various sectors, primarily in B2B (marketing software, fintech, edtech, travel), as they enter the acceleration phase, providing them with a structured marketing plan that serves as a starting point for developing their business and implementing this plan.I am a hands-on person: I enjoy creating content, distributing it, and measuring its performance against predefined objectives (lead generation, nurturing, conversion).Based on the analysis of existing data, I bring teams together around a growth plan activating the following levers: value proposition, product-market fit, growth marketing, branding, content marketing, and natural referencing (SEO).By leveraging data, past actions, and team knowledge to define this marketing development plan, I ensure the implementation of a follow-up plan for the actions taken, in order to measure the success of the deployed tactics.All these actions contribute to developing brand awareness and bringing qualified prospects to sales teams.
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Education
- Master Marketing & Business ManagementUniversité Angers2003