Freelancer profile translated to English.
Back to original languageAbout Alexandre
Formerly in an agency, I have supported major accounts (Mercedes, ADEO Leroy Merlin, Décathlon…) as well as more agile structures (Rouge-Gorges, Gilac, WC Loc).
My transversal vision (user / business / technical / product) allows me to transform needs into concrete, iterative, and shareable solutions, thus maximizing added value and ROI.
An excellent communicator and diplomat, I know how to defend and prioritize topics by relying on their real impact for users, teams, and management. Highly involved, I am stimulated by results, performance, and customer satisfaction.
🔹 My Strengths
Transversal & strategic vision 🌐
In-depth analysis of needs, market & cost/value ratio 🔍
Personal involvement & team motivation ✅
Continuous ROI-oriented optimization 📈
Stance: empathetic, optimistic, analytical & persistent
🔹 My Scope of Intervention
✔ Understanding & translating needs (users, clients, business, policies)
✔ Writing, prioritizing & managing the backlog (Scrum / Kanban)
✔ Project monitoring with KPIs & budget management
✔ Facilitating rituals, workshops & team building
✔ Design: POC, mockups, wireframes, storyboard, A/B tests
✔ E-business, e-branding & e-commerce consulting
✔ Marketing, UX & customer journey analysis
✔ Audits: user, market, product, digital image
✔ International collaboration FR / EN
✔ Creation & optimization of websites / stores
🔹 Tools
Jira, Gitbook, Notion, Confluence
Slack, Trello, Teams
Figma, Miro, Adobe XD, InVision
Business Manager, Google Ads
Datadog, Postman, Bruno
Feel free to contact me to discuss your projects :)
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Lille (up to 50km), Paris (up to 50km), Aix-en-Provence (up to 50km), Lyon (up to 50km), Marseille (up to 50km)
Experience
- ADEO ServicesProduct Owner (Via SII Nord)RETAIL (LARGE RETAILERS)February 2024 - Today (2 years and 5 months)Lille, FranceProduct owner within an agile team of 6 people (1 PO, 4 developers, 1 tech lead).Close proximity and excellent team cohesion.Close collaboration with the group headquarters of each country (Leroy Merlin, Bricoman, Obramat, Obamax), with related products (direct and indirect), with data teams, architects, SCRUM masters, project managers, etc.In charge of the new Masterdata Management product for Cashing to supply the checkouts in various stores across 5 countries.The product serves the group's Business Units in different countries.Also in charge of migrating the new billing system for the Italian Business Unit and all its stores.
- Mercedes-BenzDigital Project ManagerAUTOMOBILEJune 2019 - February 2020 (9 months)Digital Project Management- Coordination of data, creative, marketing, and integration teams with schedule management- Analysis and recommendations on email campaigns conducted- Implementation of A/B tests- Client scoping, process writing and implementationProduction- Testing, configuration, routing, and analysis of email campaigns
- Décathlon - ParisProject ManagerSPORTSFebruary 2021 - April 2021 (3 months)Social Media Manager for the Kalenji and Kupima brands- Strategic support- Social Ads campaign management (Facebook and Instagram)- Content creation and writing (text, visual(s), CTA, link, etc.)- Strategic advice and support- Reporting- Review & recommendation
Reviews
N
Nicolas
Canopy avocats
Reviewed on 4/19/2022
Very easy to work with and final delivery of a very polished "social media" guide. Thank you
Mathieu
Rank you
Reviewed on 9/20/2021
Alexandre is very attentive and full of good ideas, he helped me a lot despite the difficulty of the subject. It's pleasant to work with someone involved and in a good mood! See you soon
Recommendations
FU
TB
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Education
- Specialized MBA in Digital Marketing & BusinessEFAP - School of New Communication Professions2020Le MBA Digital Marketing Business a été classé n°2 des meilleurs MBA et Masters eBusiness. Dirigé par Vincent Montet, le programme s'articule autour de la Transformation Digitale du monde. Les enseignements durant l'année sont intenses et balayent le paysage des usages du digital pour devenir un acteur de demain.
Certifications
- Google Ads CertificationGoogle2019
- Google Analytics CertificationGoogle2019