Alexandre Nivet

SEA: Specialist in Lead Generation - Largest portfolio within the agency - Management of about fifteen clients within the agency - Lead Generation / E-commerce - Development of the SEA strategy for our clients across various advertising channels - Utilizing all acquisition channels: Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Instagram Ads, YouTube Ads depending on client budget and results - Daily monitoring of action effectiveness, A/B Testing, monthly summary with recommendations. Affiliation: Lead generation throughout France - Campaign setup with our partners and platforms (Kwanko, FinanceAds, ...) - Profitability monitoring, action plans, relations with affiliates. Client Training (Ouest France Group): Training of an SEA project manager within the group - Platform onboarding (Facebook Ads - Google Ads) - Understanding levers & key indicators - Setting up an advertising strategy - Campaign creation & management - Results monitoring. I also played a role within the agency in managing and training project managers. This also included participating in team recruitment and developing internal processes.