Freelancer profile translated to English.
Back to original languageAbout Alexandre
Marketing and E-commerce must be designed for humans first. Behind every number and report are hundreds of users who reacted to your efforts. The human, natural, and psychological aspect of users is a priority for me to seek long-term human success that adapts to your needs and goals.
Some services:
- Support in the development and implementation of your strategy
- Training in relational marketing (CRM Strategy, Klaviyo, Mailchimp...)
- Training in e-commerce/digital strategy
- Marketing Automation workflow management
- Support and implementation of CRM/CMS software
- CRM/Website Audit (UI/UX)
- Participation in the creative phases of marketing projects
- Preparing and leading meetings, working groups, or workshops
- Developing strategies and actions across the entire customer journey
And more...
Having worked in retail and culture in Canada, the USA, and Europe for several years, I want to help you find the most suitable solutions for your industry to optimize all your efforts.
Contact me to discuss it.
I am open to international mandates throughout Europe and North America.
Feel free to fill out this questionnaire to learn a little more about you.
See you soon,
French
Native or bilingual
English
Native or bilingual
Italian
Basic
Spanish
Basic
Can work on-site
Antibes (up to 40km), Nice (up to 10km)
Experience
- Ztreyen StrategiesDigital Strategist & Email Marketing ConsultantRETAIL (SMALL BUSINESS)September 2020 - Today (5 years and 11 months)CanadaRelational Marketing Specialist- Hydro-Québec- Holocaust Museum of Houston- Natural History Museum of Los Angeles County- National Theatre School of Canada- Houston Botanical Garden- Loyola University Chicago (Mayple)- Loto-Québec (LG2)Main responsibilities:- Collaborate with clients to understand their business objectives, target audience, and messaging, and develop email marketing strategies aligned with their overall marketing goals.- Implement the customer journey.- Conduct an audit of the messaging platform for future improvements.- Analyze the digital environment and business objectives of each client.- Perform in-depth UX and technical audits to identify weaknesses and areas for improvement.- Lead workshops with stakeholders to gather their needs and define a strategic vision.- Propose website optimization scenarios.
- Coco VillageEmail Marketing SpecialistRETAIL (SMALL BUSINESS)June 2021 - May 2022 (11 months)Varennes, QC, CanadaMain responsibilities:- Develop and execute effective email marketing campaigns for our clients using Klaviyo.- Manage and execute email calendars, ensuring all campaigns are delivered on time and meet quality standards.- Collaborate with cross-functional teams, including creative, copy, and account management teams, to ensure timely and effective campaign execution.Key points:- SMS implementation- Advanced and high-performing segmentation (activity, purchase behavior, age...)- Multiple automations (Sunset flow, welcome series, abandoned cart, abandoned checkout...)
- Squish CandyMarketing CoordinatorRETAIL (SMALL BUSINESS)August 2020 - May 2021 (9 months)Montreal, QC, Canada- Collaborate on the development of an overall promotional and brand campaign strategy.- Develop campaign briefs, manage deliverables, ensure resource quality, align priorities, and manage traffic for the creative team.- Analyze performance to improve future campaigns.- Proactively check, edit, and revise product pages to ensure accuracy and consistency of content, images, and product presentations, while meeting deadlines.- Collaborate closely with the photographer to develop a visual guide.- Handle daily emailing activities, including creation, testing, proofreading, scheduling, and archiving of campaigns.- Create simple and advanced segmentations and define audience targeting.- Develop and execute a social media strategy.
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Education
- Bachelor of Commerce (B.Com.), ManagementConcordia University2016Bachelor of Commerce (B.Com.), Management
- Bachelor of ManagementSKEMA BUSINESS SCHOOL2016Bachelor's degree, Management & Entrepreneurship