About Alexandre
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- Lorenz BaumerDigital DirectorLUXURY GOODSJanuary 2021 - March 2021 (3 months)Paris, FranceAssisting with the digital transformation of the brand (e-commerce, marketing plan, and digital communication plan)
- BonanzaAuditorLUXURY GOODSSeptember 2020 - Today (5 years and 9 months)Paris, FranceAudit of the e-commerce site on various platforms (PC/Mobile/Tablet). Recommendations on ergonomics and design, as well as on KPI tracking. Concrete recommendations on the entire navigation path and conversion funnel, with performance indicator tracking, page by page.
- JOIKKAFounderLUXURY GOODSJanuary 2018 - June 2020 (2 years and 6 months)Paris, FranceCreation of the brand and the e-commerce website. Website promotion through online marketing (Adwords, Influence) and offline (TV advertising campaigns on M6 Group channels). Assortment creation, sales promotion, customer support, shipping, model creation.
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Education
- MBAHEC1995Diplôme Grande École. Master additionnel à l'ESADE (Barcelone) pour l'obtention du master CEMS (Community of European Management Schools).