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Alexandre MuratAM

Alexandre Murat

Digital Strategy Development and Implementation

€900/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexandre

15 years of experience in creating e-commerce startups. Founder of Adamence.com and Joikka.com (online jewelry stores). I assist companies in defining and, above all, implementing their digital strategy: e-commerce site audits with optimization recommendations, online marketing strategy (Adwords, Influence, partnerships...). Also recommendations and implementation of effective customer service, inventory management, reporting processes.
I have applied my methods and advice to both startups and large corporations. I have an entrepreneurial, concrete (no empty talk or inapplicable theory), and direct approach. I involve the teams in the mission, as they are the ones who will follow the recommendations over time.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Lorenz Baumer
    Digital Director
    LUXURY GOODS
    January 2021 - March 2021 (3 months)
    Paris, France
    Assisting with the digital transformation of the brand (e-commerce, marketing plan, and digital communication plan)
    E-commerce Content Marketing Digital Communication
  • Bonanza
    Auditor
    LUXURY GOODS
    September 2020 - Today (5 years and 9 months)
    Paris, France
    Audit of the e-commerce site on various platforms (PC/Mobile/Tablet). Recommendations on ergonomics and design, as well as on KPI tracking. Concrete recommendations on the entire navigation path and conversion funnel, with performance indicator tracking, page by page.
    User Experience Design E-commerce Ergonomics Mobile Design
  • JOIKKA
    Founder
    LUXURY GOODS
    January 2018 - June 2020 (2 years and 6 months)
    Paris, France
    Creation of the brand and the e-commerce website. Website promotion through online marketing (Adwords, Influence) and offline (TV advertising campaigns on M6 Group channels). Assortment creation, sales promotion, customer support, shipping, model creation.
    Digital Transformation Marketing E-commerce Luxury Advertising Customer Service User Experience Design

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Education

  • MBA
    HEC
    1995
    Diplôme Grande École. Master additionnel à l'ESADE (Barcelone) pour l'obtention du master CEMS (Community of European Management Schools).

Skill set (16)

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