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Alexandre M.AM

Alexandre M.

Marketing / Digital Communication Strategy

€250/day
Nice, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexandre

Freelance consultant in digital communication & content, specializing in visual and audiovisual content creation (video, photo, print, digital) and multi-channel communication strategy. I support brands and companies in developing their visibility, image, and engagement, by managing projects from A to Z: art direction, content production, community management, and service provider coordination.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Nice (up to 50km), Paris (up to 20km), Lyon (up to 20km), Marseille (up to 20km)

Experience

  • Horizon Studio
    Founder of Communication & Influence Agency
    LUXURY GOODS
    January 2024 - Today (2 years and 7 months)
    Horizon Studio is a communication and influence agency created abroad with a clear ambition: to connect luxury hotels in Southeast Asia with a high-value international audience.

    We currently collaborate with over 20 high-end hotels in Indonesia, Thailand, the Philippines, Australia, and Sri Lanka, developing tailor-made strategies combining storytelling, branding, premium content production, and targeted influence campaigns.

    Our approach is based on three pillars:

    • 🎥 High-end creative production (photo, video, art direction)
    • 📲 Influence strategies and international creator partnerships
    • 🌍 Brand positioning and global digital visibility

    We support independent establishments, boutique hotels, and 5-star resorts in developing their image, notoriety, and attractiveness to an international clientele.

    Thanks to my expertise in communication, branding, and visual production, Horizon Studio builds strong and differentiating universes, capable of transforming a destination into a desirable experience.

    Our vision: to create bridges between travel, aesthetics, and marketing performance.
  • UPTOO
    Creative Studio Manager
    January 2022 - February 2024 (2 years and 1 month)
    Paris, France
    🎯 𝗠𝗶𝘀𝘀𝗶𝗼𝗻𝘀 – 𝗨𝗽𝘁𝗼𝗼 𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝗙𝗶𝗿𝗺
    🎬 Management of multi-channel visual and audiovisual content production (video, motion design, print, digital) for corporate, commercial, and employer branding communication.
    🤝 Cross-functional coordination with Marketing, Sales, and HR teams for the development of sales enablement materials aligned with business and commercial objectives.
    🎙️ Production and post-production of the podcast “Vive la Vente”: audio recording, editing, sound design, format optimization, and deliverable management.
    📸 Art direction and photo/video production: employee and professional event shoots, advanced retouching, editing, and multi-format adaptations.
    📱 Deployment and animation of the community management strategy: creation of engaging content, editorial planning, publication, and optimization of visibility on social networks.

    📊 𝗞𝗣𝗜 & 𝗜𝗺𝗽𝗮𝗰𝘁
    📈 Contribution to the increase of brand visibility through regular production of video and social media content.
    🚀 Improvement of sales team efficiency through structured and consistent sales support materials.
    🎧 Development and structuring of a B2B podcast format, strengthening Uptoo's expertise on sales issues.
    💬 Generation of engagement on social networks (interactions, shares, notoriety) through content adapted to target audiences.
    🧠 Strengthening employer brand through content highlighting employees and company culture.
    Community Management Social Media Content Creation Photography Branding
  • Roxim
    Digital Communication Officer
    October 2019 - January 2022 (2 years and 3 months)
    Montpellier, France
    🎯 𝗠𝗶𝘀𝘀𝗶𝗼𝗻𝘀 – 𝗥𝗼𝘅𝗶𝗺 𝗚𝗥𝗢𝗨𝗣 (𝗠𝗼𝗻𝘁𝗽𝗲𝗹𝗹𝗶𝗲𝗿)
    (𝗥𝗼𝘅𝗶𝗺 𝗣𝗥𝗢𝗠𝗢𝗧𝗜𝗢𝗡, 𝗟𝗲 𝗡𝘂𝗮𝗴𝗲, 𝗟𝗲 𝗕𝗮𝘇𝗮𝗿, 𝗦𝗽𝗮 𝗟𝗲 𝗡𝗶𝗱’𝗢, 𝗔𝗿𝘁𝗶𝘀𝗮𝗻 𝗖𝗼𝗶𝗳𝗳𝗲𝘂𝗿)

    🌐 Management and steering of the digital ecosystems of the Group's 5 entities: websites, editorial content, UX/UI consistency, and brand identity adherence.
    📱 Deployment of the multi-brand digital communication and community management strategy: content creation, editorial planning, social media animation, and message adaptation according to target audiences.
    🤝 Coordination and monitoring of external marketing service providers (web, graphic design, photo, video, printing): briefing, project management, quality control, and deadline adherence.
    🧩 Structuring and development of internal communication: content creation, information dissemination, and team support on digital tools.
    🎨 Production of graphic and audiovisual content: creation of print & web visuals, video shooting and editing, multi-format adaptations.
    🚀 Development of the Group's digital notoriety and coordination with various departments to ensure consistent and effective communication.

    📊 𝗞𝗣𝗜 & 𝗜𝗺𝗽𝗮𝗰𝘁
    📈 Contribution to the digital visibility increase of 5 entities with distinct positioning (real estate, hospitality, wellness, services).
    💬 Generation of engagement on social networks through targeted and differentiated content per brand.
    🎯 Harmonization of the Group's brand image across all digital and print media.
    🤝 Improvement of coordination between internal teams and service providers, optimizing content production and dissemination.
    🧠 Strengthening consistency of messages between external communication, internal communication, and business objectives (especially for Roxim Promotion).
    Social Media Branding Digital Marketing Community Management

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Education

  • Master's Degree in Design Education
    University of Nîmes
    2018
    Master MEEF Design
  • Bachelor's Degree
    University of Nîmes
    2017
    Licence

Skill set

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