Freelancer profile translated to English.
Back to original languageAbout Alexandre
SEO/GEO & Google Products Consultant:
Since 2018, I've been helping businesses achieve greater visibility on search engines. With an ROI-focused approach, I lead my clients to increased profitability on Google (SEO & SEA), as well as on LLMs (which I've been working with since 2021).
What kind of projects do clients hire me for?
With expertise in semantic and technical SEO, and experience in management, my clients have the following needs:
- UX SEO/GEO Consulting (site architecture, Figma mockup feedback, SEO/GEO specifications)
-> In summary, my clients are looking for an expert to support them with their SEO & GEO visibility, possessing a marketing vision, capable of driving strategic decisions and implementing them.
What is my client profile?
I work with large corporations (Typology, WPP, Okaïdi, Lesfurets, Danone, Nestlé, Publicis Sapient, Travelski) as well as SMEs looking for long-term growth. I can travel to your premises in Paris.
I look forward to discussing your project and your growth together.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- BACANHASEO SEA Consultant - E-commerce Project Management (Shopify)E-COMMERCEMarch 2025 - March 2025 (1 month)Consultant to launch an SEO strategy and relaunch Google Ads campaigns.SEO:
- Keyword database creation
- Competitor analysis
- Technical SEO audit
- International SEO issue management: hreflangs, translations
- SEO writer management
- Content strategy tailored for Shopify
SEA:- SEA Audit
- Google Ads Campaign Redesign (Search, Perf Max, Shopping)
- Conversion tracking redesign
- New consent mode implementation
- Campaign budget modification
- ROAS: >400%
- TypologyInternational SEO ConsultantFASHION AND COSMETICSMay 2024 - Today (2 years and 3 months)Paris, FranceInternational SEO Consultant for Typology.
- Monitoring FR, DE, UK, US, JP markets
- International SEO competitor benchmarking
- International technical audit
- International SEO technical monitoring (hreflangs issues, recommendations for launching sites in new languages)
- Support for the French writing team (SEO Training, On-site SEO recommendations)
- Daily Technical Dashboard Automation (technical error monitoring, indexing)
- Publicis Sapient France C/O
On Malt
SEO & SEA Expert - Energy SectorENERGY AND UTILITIESNovember 2023 - December 2024 (1 year and 2 months)Paris, FranceSEO/SEA Project Management - Energysage.fr:SEO:- Technical project monitoring: transmitting SEO prerequisites to the technical team and monitoring implementation- Editorial strategy: keyword database creation, silo development, brief creation for writers and proofreading before implementation- Indexation monitoring on 2M URLs: white hat indexing of over 2 million URLs for a low-authority site. Error detection and cleaning via SEO Audit to facilitate Google indexing. Indexing successfully completed.SEA:- Management of Google Ads campaigns with an 8k/month budget: search, performance max, display, retargeting- Project monitoring for the implementation of the tagging plan for conversion tracking.Automation:- Implementation of automation processes for content creation, monitoring, and bulk AI image generation.Project managed using agile methodology (Scrum). Project tracking via Atlassian.
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Education
- Master 2 - General Management of Business UnitsIAE Lille2017
- Bachelor's Degree - Marketing-SalesIAE Lille2015
Certifications
- Google Ads Certification - Search SpecialtyGoogle2018