Freelancer profile translated to English.
Back to original languageAbout Alexandre
Certified SEO/GEO & Google Products Consultant:
Since 2018, I have been helping companies achieve greater visibility on search engines. With an ROI-driven approach, I lead my clients to increased profitability on Google (SEO & SEA), as well as on LLMs (which I have been working on since 2021).
What types of projects do clients hire me for?
With expertise in semantic and technical SEO, and management experience, my clients have the following needs:
- Boosting local to international SEO visibility(Strategic Roadmap, Technical, Hreflang, Site Architecture and Silos, Briefs, Backlinks)
- Implementing SEO content creation processes with writers and/or AI
- Managing SEA/Google Ads campaigns(Local, Perf Max, Display, Shopping)
- Improving & monitoring LLM positioning(GEO)
- SEO Data Analyst(Performance Analysis & Monthly Regressions, using Python, Search Console, and Looker Studios)
- SEO/SEA/Social Market Research(Search Demand Analysis / Competitor Analysis / Social Media Market Research via Synthesio)
- SEO Audit(Technical, Semantic)
- Practical SEO/SEA/WordPress Training (Business Schools, Universities, and Training Centers)
- Technical Site Optimization(WordPress Developer since 2017)
-> In summary, my clients are looking for an expert to guide them in search engine & LLM positioning, with a broad vision to support them in all their requests.
What is my client profile?
I work with large corporations (Typology, WPP Okaïdi, Lesfurets, Nestlé, Publicis Sapient, La compagnie des Alpes) as well as VSEs/SMEs looking for long-term growth. I can travel to your premises in Paris.
I look forward to discussing your project and growth with you.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- BACANHASEO SEA Consultant - E-commerce Project Management (Shopify)E-COMMERCEMarch 2025 - March 2025 (1 month)Consultant to launch an SEO strategy and relaunch Google Ads campaigns.SEO:
- Keyword database creation
- Competitor analysis
- Technical SEO audit
- International SEO issue management: hreflangs, translations
- SEO writer management
- SEO content strategy adapted to Shopify
SEA:- SEA audit
- Google Ads Campaign Redesign (Search, Perf Max, Shopping)
- Conversion tracking redesign
- New consent mode implementation
- Campaign budget modification
- ROAS: >400%
- TypologyInternational SEO ConsultantFASHION AND COSMETICSMay 2024 - Today (2 years and 1 month)Paris, FranceInternational SEO Consultant for Typology.
- Monitoring of FR, DE, UK, US, JP markets
- International SEO competitor benchmarking
- International technical audit
- International technical SEO monitoring (hreflang issues, recommendations for launching in a new language)
- Support for the French writing team (SEO Training, On-site SEO recommendations)
- Daily Technical Dashboard Automation (monitoring technical errors, indexing)
- Publicis Sapient France C/O
On Malt
SEO & SEA Expert - EnergyENERGY AND UTILITIESNovember 2023 - December 2024 (1 year and 2 months)Paris, FranceSEO/SEA Project Management - Energysage.fr:SEO:- Technical project monitoring: transmitting SEO prerequisites to the technical team and monitoring implementation- Editorial strategy: creating a keyword database, developing a silo, creating briefs for writers and proofreading before implementation- Indexing monitoring on 2M URLs: white hat indexing of over 2 million URLs for a low-authority site. Detecting and cleaning errors via SEO Audit to facilitate Google indexing. Indexing successfully completed.SEA:- Google Ads campaign management budget 8k/month: search, performance max, display, retargeting- Project monitoring for conversion tracking tag implementationAutomation:- Implementing automation processes for content writing, monitoring, and bulk AI image creation.Project managed using agile methodology (Scrum). Project tracking via Atlassian.
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Education
- Master 2 - General Management of Business UnitsIAE Lille2017
- Bachelor's Degree 3 - Marketing-SalesIAE Lille2015
Certifications
- Google Ads Certification - Search SpecializationGoogle2018