Freelancer profile translated to English.

Description

After several years of entrepreneurial experience in e-commerce and retail, I combine my field knowledge with the technical skills I acquired during my certified training by Mines Paris PSL.

- Data extraction via various sources (Shopify, GA4, POS software)

- Data cleaning and modeling with Python

- Creation of interactive dashboards (Power BI / Google Data Studio)

But also:

- Definition and monitoring of KPIs to answer business questions

- Communication of decisive insights for steering

- Margin management, loss reduction

Thanks to my curiosity and professional background, I have both the necessary experience to understand the reality on the ground and the technical skills to support you in marketing, business, and management areas.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km), Dunkerque (up to 40km), Lille (up to 20km), Arras (up to 10km)

North Analytics
Freelance Data Analyst
CONSULTING AND AUDITS
January 2026 - Today (7 months)
Paris, France
- Collection, analysis, and formalization of business needs to design decision-making dashboards in Power BI and Looker Studio.
- Analysis and consolidation of data from multiple sources to produce actionable insights.
- Design and automation of data collection, transformation, and validation pipelines (Python, Google Sheets, Google Apps Script).
- Definition, structuring, and monitoring of strategic KPIs to support decision-making and performance management.
- Implementation of quality controls, data cleaning, and standardization to improve reliability and consistency.
- Production of analyses and reports to identify optimization levers and support stakeholders' decisions.
Microsoft Power BI Python Microsoft Excel BI Strategy Looker Studio
TOUTBON
Retail Manager - Stock, Revenue, and Margin Management & Analysis
RETAIL (SMALL BUSINESS)
October 2023 - Today (2 years and 10 months)
Paris, France
- Analysis: Extract key figures from the management software (revenue per product, quantities sold, margin per product...) and process them in Excel to get a global view of the department.
- Commercial margin management: +4% gross margin, +€35,000 in revenue in 2023 compared to 2022, +8.3% revenue.
- Management: Training of +15 people on processes and strategic alignment.
Microsoft Excel Dashboard Data Analysis KPI Commercial Strategy
Doog
E-commerce Project Manager (Entrepreneurship)
E-COMMERCE
October 2021 - January 2026 (4 years and 3 months)
Roubaix, France
- Web Development: Creation of the website on WordPress, then redesign on Shopify and addition of custom code (HTML, CSS, JavaScript, PHP).
- Marketing data management: KPI monitoring, commercial targeting...
- Implementation of Google Search Console and targeting tools (GA4, Cookies...).
- Implementation of APIs (Stripe, Mondial Relay).
- Partner relationship management: negotiations, partnership creation...
- Brand identity creation: visual identity, logo, tone, and e-merchandising.
Microsoft Excel KPIs and Metric Definition and Monitoring Pricing Strategy Commercial Strategy Web Development