Freelancer profile translated to English.

Description

After several years of entrepreneurial experience in e-commerce as well as in retail, I combine my field knowledge with the technical skills I acquired during my certification at Mines Paris PSL.

- Data extraction from various sources (Shopify, GA4, POS software)

- Data cleaning and modeling with Python

- Creation of interactive dashboards (Power BI / Google Data Studio)

But also:

- Definition and monitoring of KPIs to answer business questions

- Communication of decisive insights for management

- Margin management, loss reduction

Thanks to my curiosity and my professional background, I have both the necessary experience to understand the reality on the ground and the technical skills to support you in marketing, business, and management areas.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km), Dunkerque (up to 40km), Lille (up to 20km), Arras (up to 10km)

TOUTBON
Retail Manager - Stock, Revenue, and Gross Margin Management & Analysis
RETAIL (SMALL BUSINESS)
October 2023 - Today (2 years and 8 months)
Paris, France
- Analysis: Extract key figures from the management software (revenue by product, quantities sold, margin by product...) and process them in Excel to obtain a global view of the department.
- Gross Margin Management: +4% gross margin, +€35,000 in revenue in 2023 compared to 2022, +8.3% revenue.
- Management: Training of +15 people in processes and strategic alignment.
Microsoft Excel Dashboard Data Analysis KPI Commercial Strategy
Doog
E-commerce Project Manager (Entrepreneurship)
E-COMMERCE
October 2021 - January 2026 (4 years and 3 months)
Roubaix, France
- Web Development: Creation of the website on WordPress, then redesign on Shopify and addition of custom code (HTML, CSS, JavaScript, PHP)
- Marketing Data Management: KPI monitoring, commercial targeting...
- Implementation of Google Search Console and targeting tools (GA4, Cookies...).
- API Implementation (Stripe, Mondial Relay).
- Partner Relationship Management: Negotiations, partnership creation...
- Brand Identity Creation: Visual identity, logo, tone, and e-merchandising.
Microsoft Excel KPIs and Metric Definition and Monitoring Pricing Strategy Commercial Strategy Web Development
Plast'if
Sustainable Development Project Manager | CSR
ENVIRONMENTAL
February 2021 - October 2021 (8 months)
Paris, France
- Creation of a CO² emissions calculation tool.
- Audit and impact measurement (CO² emissions, amount of recycled plastic...).
- Development of a dashboard on social and environmental KPIs for investment funds.
- Certification and Labels: Research and management of files for obtaining environmental labels (Bcorp, Solar Impulse Foundation...).
- Partnership Management (Associations, Carrefour, Lactel...)
Microsoft Excel Dashboard CSR Commercial Strategy Partnerships