Freelancer profile translated to English.

Description

My profile, in brief:

| +25 e-commerce brands supported (some for +4 years)

| Certified Meta Ads and Google Ads Expert (+120 creatives launched on Meta per week)

| €3,600,000 annual budget under management

| 360° Vision (Growth Marketing / Acquisition + P&L / Margins + Data + Creatives / Ad Scripting)

The missions I can offer you 👉

Traffic Management/Media Buying:

- Management of Ads platforms (Google Ads, Youtube Ads, Meta Ads, Tiktok Ads, Native Ads, etc.)

Copywriting & Email:

- Writing of ad copy and advertising scripts, email marketing strategy (Klaviyo)

Visual Creation:

- Ads, social media banners

Audit/Reporting

- Google Looker Studio, DataBox

Automation and Tracking:

- Zapier, Google Tag Manager, Google Analytics 4

1-to-1 Coaching:

- Offer structuring, platform management, strategy

They trusted me 👉

Freelance: SPRiNG • Endro Cosmétiques • Edone Paris • Cygnes • Soin Amalthée • Oolution • Nemrod • Holite • Kanaya

Agency: Orta Store • Astrid Préel • Mila Jack • Santarome Bio • Musher Antiglisse • Triathlon Store • Caprice de Fleurs • Confiserie de Médicis • Chosen

🧰 Tools mastered:

Social Ads: Meta Ads, Facebook Ads, Instagram Ads, Pinterest Ads, YouTube Ads, TikTok Ads

SEA: Google Ads, Google Shopping

Analytics & tracking: Google Analytics, Looker Studio, Supermetrics, Hotjar, GTM

CMS: Shopify, PrestaShop, WordPress, Squarespace

Looking forward to discussing your needs.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Chez moi
Freelance Traffic Manager - Web Marketing Consultant
E-COMMERCE
November 2020 - Today (5 years and 7 months)
Paris, France
🙋‍♂️ Traffic Manager/Consultant
📍www.endro-cosmetiques.com, www.cygnes.co, www.holite.fr, lade-company.com

- Management of Social Ads & SEA campaigns (Adspend: €10k - €150k/month)
- E-commerce and Web Marketing strategy consulting and auditing
- Data analysis and Tracking implementation
Facebook Ads Google AdWords TikTok Ads Pinterest Ads Youtube Ads Shopify Google Analytics SEA Traffic Management Landing Page Meta Ads Facebook Advertising Instagram Ads
Weeby - Agence e-commerce
Traffic Manager
E-COMMERCE
January 2020 - July 2021 (1 year and 7 months)
Paris, France
E-commerce agency that supports companies in the creation, development, management, and sustainability of their E-commerce projects. Website: www.weeby.fr

Managed a portfolio of 10 clients with budgets ranging from €1000 - €20,000/month.

Portfolio: Orta Store • Astrid Préel • Mila Jack • Bivouak • Chosen • Confiserie de Médicis • Santarome Bio • Musher Antiglisse • Triathlon Store • Caprice de fleurs

ACQUISITION AND WEB MARKETING

- Search marketing: SEA / Shopping
- Social Ads: Facebook Ads, Instagram Ads, Pinterest Ads...
- Emailing campaigns and database optimization.
- Distribution and management of the catalog on Marketplaces
- Retargeting/Display campaigns
- Analysis and reporting of KPIs
Web Marketing E-commerce Facebook Ads Google AdWords Pinterest Ads TikTok Ads Social Media
LE SLIP FRANÇAIS
E-store Manager
E-COMMERCE
June 2019 - December 2019 (7 months)
Paris, France
MARKETING/WEB

- Daily and operational management of the French website using the Prestashop CMS tool
- Monitoring and implementation of the on-site commercial animation plan for the French website
- Daily and weekly management of the website's operational animation: campaigns, product merchandising, product pages
- Coordination of the entire graphic chain (photo studio, web designers, ...) for the implementation of commercial operations and product highlights
- Content creation related to the offer: landing pages, collection highlights, editorial and visual content
- Management of the product catalog and highlights, coordination of collection launches
- Management and analysis of commercial animation mechanics (promotional or otherwise)

ANALYTICS/MONITORING

- Definition and daily monitoring of performance indicators via Google Analytics
- Reporting and commercial animation review
- Competitive intelligence
E-commerce Prestashop Reporting Landing Page

Check out Alexandre's experience

Axel

CYGNES

Reviewed on 4/12/2022

Alexandre has a perfect command of digital marketing, especially acquisition! He has an excellent understanding of e-commerce and is a great teacher. He allowed us to gain necessary perspective and, most importantly, to write a precise roadmap for the future. I can only recommend Alexandre; his professionalism, expertise, and good humor facilitated the execution of a mission with very high stakes for us.

Mikael

HDX Production

Reviewed on 4/11/2022

Alexandre was able to support us in record time in the deployment of our Facebook and Google Ads acquisition strategy. Proactive, available, and professional, we would not hesitate for a second to integrate him into our team again.