Freelancer profile translated to English.

Description

My profile, in short:

| +25 e-commerce brands supported (some for +4 years)

| Certified Meta Ads and Google Ads Expert (+120 creatives launched on Meta per week)

| €3,600,000 annual budget under management

| 360° Vision (Growth Marketing / Acquisition + P&L / Margins + Data + Creatives / Ad Scripting)

The missions I can offer you 👉

Traffic Management/Media Buying:

- management of Ads platforms (Google Ads, YouTube Ads, Meta Ads, TikTok Ads, Native Ads, etc..)

Copywriting & Email:

- writing of ad copy and advertising scripts, email marketing strategy (Klaviyo)

Visual Creation:

- ads, social media banners

Audit/Reporting

- Google Looker Studio, DataBox

Automation and Tracking:

- Zapier, Google Tag Manager, Google Analytics 4

1-to-1 Coaching:

- offer structuring, platform management, strategy

They trusted me 👉

Freelance: SPRiNG • Endro Cosmétiques • Edone Paris • Cygnes • Soin Amalthée • Oolution • Nemrod • Holite • Kanaya

Agency: Orta Store • Astrid Préel • Mila Jack • Santarome Bio • Musher Antiglisse • Triathlon Store • Caprice de Fleurs • Confiserie de Médicis • Chosen

🧰 Tools mastered:

Social Ads: Meta Ads, Facebook Ads, Instagram Ads, Pinterest Ads, YouTube Ads, TikTok Ads

SEA: Google Ads, Google Shopping

Analytics & tracking: Google Analytics, Looker Studio, Supermetrics, Hotjar, GTM

CMS: Shopify, PrestaShop, WordPress, Squarespace

Looking forward to discussing your needs.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Chez moi
Freelance Traffic Manager - Web Marketing Consultant
E-COMMERCE
November 2020 - Today (5 years and 8 months)
Paris, France
🙋‍♂️ Traffic Manager/Consultant
📍www.endro-cosmetiques.com, www.cygnes.co, www.holite.fr, lade-company.com

- Social Ads & SEA campaign management (Adspend: €10k - €150k/month)
- E-commerce and Web Marketing strategy consulting and auditing
- Data analysis and tracking implementation
Facebook Ads Google AdWords TikTok Ads Pinterest Ads YouTube Ads Shopify Google Analytics SEA Traffic Management Landing Page Meta Ads Facebook Advertising Instagram Ads
Weeby - Agence e-commerce
Traffic Manager
E-COMMERCE
January 2020 - July 2021 (1 year and 7 months)
Paris, France
E-commerce agency that supports companies in the creation, development, management, and sustainability of their e-commerce projects. The website: www.weeby.fr

Managing a portfolio of 10 clients with budgets ranging from €1000 - €20,000/month.

Portfolio: Orta Store • Astrid Préel • Mila Jack • Bivouak • Chosen • Confiserie de Médicis • Santarome Bio • Musher Antiglisse • Triathlon Store • Caprice de fleurs

ACQUISITION AND WEBMARKETING

- Search marketing: SEA / Shopping
- Social Ads: Facebook Ads, Instagram Ads, Pinterest Ads…
- Emailing campaigns and database optimization.
- Distribution and management of the catalog on Marketplaces
- Retargeting/Display campaigns
- KPI analysis and reporting
Web Marketing E-commerce Facebook Ads Google AdWords Pinterest Ads TikTok Ads Social Media
LE SLIP FRANÇAIS
E-store Manager
E-COMMERCE
June 2019 - December 2019 (7 months)
Paris, France
MARKETING/WEB

- Daily and operational management of the French site via the Prestashop CMS tool
- Monitoring and implementation of the on-site commercial animation plan for the French site
- Daily and weekly management of the site's operational animation: campaigns, product merchandising, product pages
- Coordination of the entire graphic chain (photo studio, web designers,...) for the implementation of commercial operations and product highlights
- Content creation related to the offer: landing page, collection highlights, editorial and visual content
- Management of the product catalog and highlights, coordination of collection launches
- Management and analysis of commercial animation mechanics (promotional or otherwise)

ANALYTICS/MONITORING

- Definition and daily monitoring of performance indicators via Google Analytics
- Reporting and commercial animation review
- Competitive intelligence
E-commerce Prestashop Reporting Landing Page

Check out Alexandre's experience

Axel

CYGNES

Reviewed on 4/12/2022

Alexandre has a perfect command of digital, especially acquisition! He has an excellent understanding of e-commerce and is a great teacher. He helped us gain necessary perspective and, most importantly, define a clear roadmap for the future. I can only recommend Alexandre; his professionalism, expertise, and good humor facilitated the completion of a very high-stakes mission for us.

Mikael

HDX Production

Reviewed on 4/11/2022

Alexandre was able to support us in record time in deploying our Facebook and Google Ads acquisition strategy. Proactive, available, and professional, we wouldn't hesitate to bring him on board again.