About Alexandre
French
Native or bilingual
English
Fluent
Experience
- Kumo MediaFounder & Creative & Narrative Strategy DirectorPRESS AND MEDIAMarch 2023 - Today (3 years and 3 months)Mission: Lead a media ecosystem (+770k subscribers) where performance stems from respect and authenticity. My role is to transform fleeting attention into a lasting relationship of trust.Responsibilities and Human Dimension:Empathetic Narrative Architecture: Design story structures that respect the viewer's intelligence, enabling a captivating dialogue over very long formats (30 min+).Attention Listening and Analysis: Use retention data not as cold numbers, but as a mirror of human behavior to adjust tone and rhythm to audience needs.Multi-Platform Consistency: Ensure the sincerity of the message across Facebook, TikTok, Instagram, and Snapchat, adapting the storytelling without ever distorting the human identity of the project.Concrete Results (Proof of Trust):Record Loyalty: Maintained a final retention of over 35% for over 30 minutes (Top 1% global performance), demonstrating deep emotional audience engagement.Organic Growth: Acquired 334,000 YouTube subscribers in 18 months and 771,000 in total, proving that human content doesn't need an advertising budget to shine.Media Impact: Consistently generated a minimum of 100,000+ views per long-form video, creating a massive and qualitative volume of attention.
- Phoenix Management SuissePerformance Manager & Acquisition Strategy (Wealth Management)PRIVATE EQUITYJanuary 2023 - July 2023 (6 months)A pivotal experience in the psychology of attention and persuasion within a sector of excellence (Wealth Management, Switzerland). My rise from 'Caller' to Manager was dictated by a single metric: conversion performance.Expertise in Engagement Psychology:Immediate Attention Grabbing: Mastery of the telephone hook to secure the interest of high-net-worth prospects from the very first 5 seconds of interaction.Simplifying Complex Solutions: Ability to transform dense financial management strategies into clear, human, and desirable arguments.Performance Management: Leading and training a team of callers. Optimizing narrative scripts and conviction protocols to maximize overall conversion rates.Link to Current Expertise: This rigor, derived from Swiss finance, is the foundation of my current method. Whether it's a cold call or a YouTube video, the mechanisms of retention and trust are the same: you must respect the other person's time to gain their attention.
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