About Alexandre
French
Native or bilingual
English
Native or bilingual
Portuguese
Fluent
Spanish
Fluent
Experience
- Alexandre Le LièvreSEA & Meta Expert specialized in Leisure ActivitiesDIGITAL AND ITJanuary 2022 - Today (4 years and 6 months)Madrid, SpainFor over 4 years, I have been exclusively assisting leisure centers (Escape Games, Action Games, multi-activity centers) in their digital acquisition strategy.Key results:+76% annual bookings on average.Reduction of cost per acquisition (CPA) by 40%.Complete mastery of the value chain: Audit, Advanced Tracking (GA4/GTM), and ROI-driven Google & Meta Ads management.Objective: transform every click into a real booking.
- VezoaCEODIGITAL AND ITOctober 2020 - December 2021 (1 year and 3 months)Lisbonne, PortugalStrategic and operational management of an agency specializing in paid acquisition.Management of large budgets and team leadership. I developed a rigorous methodology focused on business profitability (LTV, CPA, ROAS) beyond simple click metrics.This experience allowed me to understand the growth challenges of complex structures and refine my multi-lever strategies.
- Google (Google - Alphabet)Team Lead / SEA Advisor (Google Ads)DIGITAL AND ITNovember 2019 - April 2020 (6 months)Lisbonne, PortugalExpert within the Google Ads teams dedicated to SMEs. I have assisted hundreds of companies in optimizing their performance.My mission: to master the algorithms at their source to maximize ROI through Search, Display, and YouTube.This immersion allowed me to gain an "insider" knowledge of bidding levers and Quality Score, which I now apply to reduce my clients' acquisition costs.
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Education
- International BachelorSup de co La Rochelle (Excelia)2015Formation de 4 ans en Commerce International, incluant 1 année académique au sein de Frostburg state University, MD, USA
Certifications
- Google Ads Search CertificationGoogle2022
- Google Ads Display CertificationGoogle2022