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Alexandre LeeAL

Alexandre Lee

Management & Transformation Consultant

€769/day
Hong Kong, HK
15+ years

Average response time: 1 hour

About Alexandre

I’m a strategy and operations leader who builds pragmatic, automation systems that turn plans into results. Over 20 years across the Luxury and Automotive industries, I’ve led at every level—Global HQ, Regional hubs, and Local market —aligning Sales, Marketing, Finance, Product, and Supply Chain around clear goals and disciplined execution.

My core strengths are strategic planning, S&OP/IBP, pricing and mix, launch governance, partner/distributor enablement, and performance cadences that keep leaders focused on the next decision.

Alongside this, I build tools with AI/ML capabilities to help business decisions: retail and planning platforms, inventory rebalancing logic, and CRM. I’ve also delivered automation in Marketing, HR, and Customer Service.
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Cantonese

    Fluent

  • Spanish

    Conversational

Can work on-site
Hong Kong (up to 50km)

Experience

  • Peak Media Consulting
    Independent Consultant
    DIGITAL AND IT
    September 2024 - Today (1 year and 11 months)
    Hong Kong
    Designing and deploying AI-powered operational tools for fleet management, supply-chain planning, and business automation —
    building hands-on technical capability in data engineering, workflow automation, and advanced analytics.
    ● AV Fleet Operations Prototype: Architected a web-based Fleet Operations Command Center for autonomous vehicle management — covering real-time fleet tracking, dynamic rebalancing, predictive maintenance, incident response, and financial scenario modelling. Integrated live APIs for data-driven operational decision-making.
    ● ROI & Scenario Engine: Built a supply-chain planning tool modelling 20+ operational levers with financial-impact analysis (ROI, payback, breakeven), directly applicable to fleet economics and capital-intensive asset management.
    ● Developed smart inventory management tools and automation workflows for luxury retail operations; presented solutions to Richemont Maisons leadership.
    ● Delivered AI adoption and data-driven decision-making training programs to business professionals, reinforcing commitment to capability building and team enablement.
    AI Automation Front end Supply chain automation advanced analytics n8n
  • Allianz Hong Kong
    Head of Mobility, Business Development &
    November 2022 - March 2024 (1 year and 4 months)
    Hong Kong
    Reporting to Country Director
    Led the mobility vertical for Allianz Hong Kong — building fleet partnerships with EV brands and mobility platforms, managing key accounts, and navigating Hong Kong's regulatory and compliance landscape for emerging mobility products.
    ● EV Network Partnership Strategy: Forged and managed strategic partnerships with EV charging networks and mobility platforms; expanded market coverage and accelerated growth in priority segments. Managed partner onboarding, SLA governance, andjoint business planning — directly analogous to AV fleet partner management.
    ● Mercedes-Benz Mobility Program (Fleet Operations): Managed end-to-end fleet operations for the MB courtesy vehicle program for MB Financial Services customers — including vehicle deployment logistics, scheduling, team management, and SLA delivery. Redesigned SOPs to improve fleet utilisation and reduce deployment turnaround time. Program renewed by Mercedes-Benz on performance.
    ● Revenue & Account Performance: Owned the BMW mobility account, delivering +19% annual revenue growth through data driven retention strategy, customer programs, and operational optimisation. Managed account P&L.
    ● Executive Stakeholder Management: Built and delivered strategic narratives for C-suite audiences; served as primary external face of the mobility business to partners, platform operators, and ecosystem stakeholders. Mobilised cross-functional teams (sales, marketing, operations, product) growth priorities.
    insurance Business development Account management Digital Transformation
  • Maserati — APAC Regional Office,
    Manager, Product Strategy & Regional Operations
    AUTOMOBILE
    May 2017 - February 2022 (4 years and 9 months)
    Hong Kong
    ● Multi-Market Operations Leadership: Managed end-to-end operational cycle across 8 APAC markets with distinct regulatory, taxation, and competitive landscapes — including pricing governance, volume planning, importer margin management, and go-to-market execution. Demonstrated "forest and trees" capability: regional strategy and model-level pricing/dealer operational issues.
    ● Infrastructure & Distribution Network: Oversaw relationships with importer facilities, dealer showrooms, and service infrastructure across the region. Restructured business arrangements with physical distribution partners in high-taxation markets (HK, Thailand, Singapore, Australia) to optimise cost structures while maintaining partner economics.
    ● Market Launch & Scaling: Formulated the Taiwan market expansion plan — calibrating pricing to luxury-tax thresholds, building volume scenarios, and aligning importer capabilities. Delivered 3× increase in Levante sales volume. Led multi-market rollout of new programs (Customisation, Certified Pre-Owned) including operational guidelines, partner training, and digital activation.
    ● Revenue & Financial Management: Created model-year pricing by forecasting revenue at model, trim, and option level across all markets. Designed competitive product packages achieving 100% take-rate on high-value equipment. Managed trade-offs between volume growth, margin protection, and partner profitability.
    ● Stakeholder & Partner Relations: Cultivated relationships with importers, dealer principals, VIP clients, and regional leadership across multiple markets. Delivered executive-level presentations at high-profile launch events. Regular reporting to HQ.
    Luxury Go-to-Market (GTM) Strategy Product Marketing Pricing strategy Negotiation

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Education

  • MBA
    ISC Paris
    2001
    MBA
  • Bachelor of English Studies
    Sorbonne Nouvelle University
    1999
    Bachelor of English Studies

Certifications

  • AI the Engineering Path
    Scrimba
    2026
    Structured Output Deployment RAG MCP Context Engineering AI Agent Embeddings and vector databases Tool calling
  • AWS Cloud Practitioner Essentials
    AWS
    2022
    Cloud computing IT-Security AWS services infrastructure project manager AWS Cloud

Skill set

Categories