Freelancer profile translated to English.
Back to original languageAbout Alexandre
I love brands that have meaning💌
I just spent the last 4 years at R-PUR asHead of Marketing🚲
Their mission: to protect you from air pollution.
+80,000 people are protected with an R-PUR mask worldwide.
From 100k when I arrived in 2018, we went to €12M in revenue
And everything had to be built.
It was a real pleasure to support this beautiful company.
Before that, I created an application to help couples break the routine ❤️
In 2 years, 150,000 people challenged each other daily.
I sold the shares to my partner and left for YOGOWO
New company, and new beautiful mission:
Get people back into sports in a fun way, outdoors 🌳
In partnership with Nike, +5,000 people rediscovered their love for sports.
For a year and a half, they challenged each other between neighborhoods in Paris.
The app was selected 4x App of the Week on the AppStore 📱
〰️
I am now launching as an independent tosupport D2C brandsthat have beautiful values: health, well-being, sports, decoration, responsible fashion.
I help them with theirpositioningand theiroverall strategy.
I also have an eye on theoperational partbecause I developed it from A to Z at R-PUR: basically, it starts from the moment you don't know the brand until the moment you have your package in your hands.
〰️
If you are a brand that takes care of its customers✓
That your products are of quality✓
That you want to have an impact✓
Then we have a great chance of working together.
Don't hesitate to write to me.
Have a good day,
Alexandre
English
Fluent
French
Native or bilingual
Can work on-site
Paris 1er Arrondissement (up to 20km)
Experience
- KrisaleadFounder & AuthorEDUCATION AND E-LEARNINGOctober 2022 - Today (3 years and 8 months)Paris, FranceI help meaningful brands take flight 🐛⏳🦋Support for global strategy, e-commerce, ads, crm
- R-PURHead of MarketingHEALTH AND WELLNESSOctober 2018 - October 2022 (4 years)Paris, FranceThe pure air of the mountains, in the city 🚲Protect your health on r-pur.com600% growth per year between 2018 and 2021:from 1000 to 80,000 protected city dwellersfrom 100k to €12M in revenue**Implementation of the marketing strategy**: branding, e-commerce, acquisition, social, emailing, customer support, analytics, logistics.**Tools**: Shopify Plus - Klaviyo - Gorgias - GA4 - GTM - Search console - Data Studio**Management**: press agency, influence, social adsYou may have seen us on Qui veut être mon associé in January 2020?Highest amount raised on season 1
- YOGOWOCMO / Head of MarketingSPORTSJuly 2017 - October 2018 (1 year and 3 months)Paris, FranceFun outdoor sports 🌳In partnership with Nike4x app of the week - App StoreMarketplace to book a sports session in Paris**Implementation of the marketing strategy**: acquisition, emailing, customer support, analytics
Reviews
Antoine
BOARDING RING
Reviewed on 1/26/2023
Alexandre masters his subject and quickly identifies the levers to activate to obtain the desired results.
Attentive, he was able to respond effectively to our problem, and even beyond the initial mission, thanks to his broad skills in web marketing and e-commerce.
Thank you!
T
Thomas
SAPARMAN
Reviewed on 12/2/2022
We called on Alexandre to update one of our solutions.
We have seen a significant increase in traffic to our site after implementing his advice.
Also, our conversion rate has increased significantly.
Alexandre's advantages:
- His speed: A day of consulting with him is more effective than 3/4 days with other consultants
- His experience: His former positions, including "Head of Marketing" of a recognized DNVB, allow him to be fair, precise and very versatile.
We recommend him 100%
Thank you Alexandre
Recommendations
FU
+1
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Education
- Master Manager in Digital CommunicationInstitut de l'Internet et du Multimédia2017