Alexandre Lean

Monitored and analyzed inbound traffic, sales performance and social media KPIs to support data-driven decisions. Performed funnel analysis on short-form video campaigns to improve conversion to sales. Designed KPI dashboards tracking traffic, engagement and revenue metrics. Implemented marketing automation workflows using ManyChat automation platform to streamline customer interactions. Managed end-to-end execution of digital initiatives in a fully remote environment

Responsible for 3 business units: Corporate Banking, Back Office, Operation Modernization (13 direct reports including 2 Project Managers). Managed end-to-end delivery lifecycle from requirements elicitation to production rollout in Agile environment. Led requirements clarification workshops with business stakeholders and external clients. Produced and reviewed BRD, FRS and user stories to align business needs with technical delivery. Supervised SIT and UAT phases, supporting users and managing defects via JIRA/Xray. Configured and validated functional solutions for payment, back-office and regulatory applications. Coordinated cross functional teams across 5–7 parallel projects (teams of 5–6 members). Delivered solutions impacting up to 100,000 end users. Presented project progress and business benefits to executive management and operational users. Provided user training and supported system adoption during production rollout

Manage the day-to-day activities of software development project activities including framing, planning, manufacturing, monitoring, control, and closure. Coordinate with stakeholders and business unit the scope, budget and timeline of new development projects. Build technical teams (Dev. QA. Architect. SM). Develop, deploy and support new or existing application. Report to stakeholders. Supported business requirement analysis and participated in functional specification reviews for banking application. Participated in functional workshops and supported UAT preparation for banking applications Projects delivered: Mobile Instant Payment application for retail banking, front office app for safes management, B2B payment transfer management, declarative regulatory projects (french law)