Alexandre Laurent, Growth Marketer & GTM Engineer

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Description

Experienced growth marketer in outbound, nurturing, and automation, I support B2B companies in their acquisition and conversion strategies.

Resourceful and versatile, I love strategy and creativity!

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Work With Island
GROWTH MARKETER - OUTBOUND / OPS / NURTURING
July 2023 - December 2024 (1 year and 5 months)
Lead acquisition: creation of an outbound stack across 3 domains, campaign management, implementation of Cargo automations (€15k generated in the first month)
Lead nurturing: process automation, scoring, and content creation
Sales Ops: CRM management, automations, process and conversion optimizations (inbound lead meeting % x5)
Data: CRM data analysis to guide acquisition strategy, KPI analysis of campaigns and acquisition funnels
FR/EN Copywriting: articles, marketing emails, and outbound campaigns
Javelo
GROWTH HACKER - OUTBOUND
July 2021 - July 2022 (1 year)
Outbound: multichannel strategy to x5 conversion rate compared to cold emailing
Scraping, enrichment, and campaign management
Deliverability and DNS setup expertise
Workflows, process automation
Rocket School
GROWTH HACKER
February 2021 - May 2021 (3 months)
Marseille, France
AssessFirst: personas, acquisition strategy, multichannel campaign
Snapkey: prospect study, acquisition strategy, multichannel campaign, landing page, strategic recommendations: B2B and B2C acquisition strategies, landing page, video editing, Google Ads, Facebook Ads: international B2B acquisition strategy, multichannel campaign, landing page, strategic and brand recommendations

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BACHELOR GROWTH HACKING
ROCKET SCHOOL Rocket School
2022
BACHELOR GROWTH HACKING
MASTER IN MARKETING AND COMMERCIAL STRATEGIES
PSB Paris School of Business (ESG)
2013
MASTER EN MARKETING ET STRATÉGIES COMMERCIALES