Alexandre Laurent

Whether it's writing texts, developing your online visibility, or creating a more comprehensive communication strategy, I would be delighted to contribute to your editorial approach.

As a professional writer for twelve years, I have been a journalist and editor-in-chief for high-traffic web media. There, I learned to write quickly and well, and to think about developing my content based on the target objective and audience.

In parallel with my journalism work (news, features, product tests, interviews), I have completed numerous assignments for communication/advertising purposes (white papers, brand content, special operations).

Versatile, I am particularly expert in the Tech universe. I know how to speak to the general public (mobility, connected objects, security, popularization, IT), but also how to handle very B2B issues: I created and managed Clubic Pro for years, a vertical specializing in web marketing, e-commerce, and business IT topics.

Your project interests me, let's talk about it!

- writing: articles, blog posts, product sheets, white papers, SEO content

- proofreading / editing / layout

- competitive benchmarking / intelligence

- editorial strategy / content marketing