Alexandre Lasry

Hello,

Self-employed for 10 years, I have collaborated with SMEs, public procurement markets, and large accounts (LUXURY and RETAIL) with whom my experience and agility have greatly evolved. I have been able to provide my advice and expertise in various fields.

My areas of expertise are as follows:

1- E-commerce website webmastering at the central level (Parfum Christian Dior) and for several sites (15 at Unilever France):

Daily website management, bug fixing, content updates, integration of new features.

Training and support for marketing teams. (interns, digital managers, and brand managers)

Implementation of tools for agility and precise monitoring in communication, project creation, and brand campaigns.

Coordination and relationship with central teams.

2- Webmaster specializing in SALESFORCE (CHRISTIAN DIOR) / AEM (Unilever and Roche) and Wordpress.

3- SEO / performance (proficient in tools like Crownpeak/Google Search Console)

4- Creation / Redesign of showcase and institutional websites on CMS (Wordpress)

5- Project management (Requirements gathering, brief writing, project planning, vendor liaison)

6- Digital Strategy (Objective setting, digital communication plan creation, reporting)

7- Trained in Remote Work since February 2019,

8- Autonomy and close collaboration with all interacting teams.

Serious, responsive, and proactive, I will invest 100% in your mission.

My experiences at Dior, Roche Pharma, and Unilever FR have given me an objective view of digital organization in large corporations. It has also allowed me to hone my skills, with the constant goal of finding/improving a model that combines methodology/agility and productivity.

My goal is to find the right model while remaining positively aligned with the constant evolution of the web and society.

Contact me for more details.