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Alexandre LaiAL

Alexandre Lai

Chief Product Officer

€800/day
Marseille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexandre

🎯 CPO / Product & Growth Expert - +7 years of experience in tech scale-ups

Former Chief Product Officer at Click&Boat, I support companies in their product structuring, the setup of Tech/Product/Data teams, and their international expansion. With over 7 years of scale-up experience, I combine a strategic vision (management committee, roadmap, OKRs) with field execution (CI/CD, QA, analytics, collaborative tools, recruitment).

📊 I laid the first bricks of Business Analytics: creation of the entity, implementation of Tableau for business teams (Ops, Finance, Marketing), and progressive embedding of a data-driven culture through A/B testing and behavioral analysis (ContentSquare) to drive product decisions.

🛠️ I implement the right tools to save teams time: Notion, Jira, Gitlab, Trello, Figma, FigJam, Excalidraw… everything needed to collaborate effectively and deliver faster.

🤖 I have also actively trained in generative AI (ChatGPT & co) and initiated the first AI bricks internally: creation of chatbots, automation, prototyping of apps with LLM, etc. I now help teams frame and test their AI use cases.

🏄‍♂️ I bring a solid mix of business, product, and data, with a taste for efficiency, scalability, and a true test & learn culture. Based in Marseille, I am open to remote work or occasional travel to Paris.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Marseille (up to 50km)

Experience

  • Click&Boat
    Chief Product Officer
    December 2020 - December 2024 (4 years)
    -Member of the company's management committee (Group Strategy & OKRs + collaboration with ops/marketing/finance teams)
    -Definition of strategy and roadmap for Product teams (Tech/Product/Data)
    -Building a product team from 0 to 4 squads as well as CI/CD processes
    -Implementation of recruitment plans and career development plans -Implementation of a QA strategy
    -Implementation of knowledge management within the company (via Notion)
    -Implementation of work tools (Gitlab/Jira/Notion) -Creation of the Business Analyst entity and implementation of Tableau for employees (Ops/Marketing/Finance)
    -Management of merger and acquisition projects with management of several sites, international development
  • Click&Boat
    Product Owner
    January 2019 - January 2021 (2 years)
    • Data analysis to define site strategy
    • Prioritization of platform developments/features
    • Writing briefs and tickets (specifications for developers)
    • Writing acceptance tests/test plans
    • Creation of dashboards on Tableau
  • Click&Boat
    Sales Manager
    January 2017 - January 2019 (2 years)
    Paris, France
    Startup - Online boat rental platform worldwide 2017-2019
    • Business Plan execution for season preparation
    • Recruitment and implementation of recruitment processes
    • Training & Management of an international team of 40 salespeople
    • Sales by phone and email (€2M in sales volume)
    • B2B Sales: concierge services, travel agencies, veepee, voyageprivée.com
    • Improvement of sales processes and digital tools to enhance sales team efficiency

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Education

  • Master Grandes Ecoles en Vente & Marketing
    NEOMA Business School
    Master Grandes Ecoles en Vente & Marketing
  • Diplômé
    Lycée Lavoisier
    2015
    Diplômé

Skill set

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