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Alexandre LacroixAL

Alexandre Lacroix

Communication Manager

€350/day
Lyon, FR
8-15 years
Training
360° Communication
E-commerce Store
Specifications
Digital Project Management

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexandre

12 years of experience in Marketing and Communication at your service! Whether it's writing product sheets or training, whether it's remote or on-site, I'm here to support you!
So... Let's discuss your project!

  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Conversational

Can work on-site
Lyon (up to 50km)

Experience

  • APPLIUM
    Marketing and Communication Manager
    SOFTWARE PUBLISHING
    October 2022 - June 2024 (1 year and 8 months)
    Lyon, France
    Writing articles and a newsletter to simplify IT knowledge
    Design and implementation of comprehensive marketing plans to improve brand awareness and generate qualified leads
    Event organization: annual seminar and trade shows
    Creation of the marketing plan and promotional actions for offers and services
  • Billon Immobilier - administrateur de
    Digital Marketing Officer
    REAL ESTATE
    December 2019 - October 2022 (2 years and 10 months)
    Lyon, France
    Development of the annual strategic and operational marketing plan in collaboration with management and business unit managers.

    Creation and updating of a library of customized prospecting materials in collaboration with the business unit.

    Training: creation and delivery of two LinkedIn training sessions for company executives and sales representatives.

    Internal communication: Organization of the end-of-year event (150 people) and team-building days.

    Content creation for union, management, and rental topics.

    Management of a monthly newsletter per business unit (4 newsletters per month).

    Implementation of targeted prospecting campaigns.
  • dentallproject
    Communication & IT
    July 2018 - December 2019 (1 year and 5 months)
    Lyon, France
    Website redesign
    Project management in an SME environment: implementation of a CRM and ticketing solution
    Organization of client events (training, trade shows, student meetings)
    Implementation of a client newsletter with engaging content (33% open rate)
Check out Alexandre's experience

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Education

  • Information Communication Bachelor's Degree
    Université Lyon II
    2010
    Licence Information Communication
  • Master II Project Manager
    ECEMA - Management School
    2013
    Master II Chef de projet
Check out Alexandre's education

Skill set

E-commerce Project Management
Individual Coaching
Personal Branding

Categories