Alexandre Kson

🚀 Marketing Consultant | Launch, Transformation & Business Turnaround | Brands, Distributors & Manufacturers

With 25 years of experience, I have held marketing manager and director positions in companies facing critical development challenges. These crucial issues have allowed me to develop solid expertise in designing and implementing effective and rapid transformation strategies. As a trained data miner, I place data and customer focus at the heart of my decision-making.

Today, as a consultant, I leverage this rich field experience to support brands, distributors, and manufacturers in their projects for launches, transformations, business turnarounds, and even crisis management.

My approach is based on three pillars:

1️⃣ Data Mastery & 360 Customer View – Transforming data into growth levers: identifying opportunities, prioritizing actions, and generating additional revenue.

2️⃣ Innovation & Time to Market – Building effective innovation strategies: new markets, new products, new targets.

3️⃣ Omnichannel UX Optimization – Designing a fluid and efficient customer journey: redefining channel roles, data/CRM integration, and improved customer experience.

I offer solutions tailored to each need: ad hoc assignments, marketing subscriptions, quick diagnostics, and training.

🎯 For whom?

• Established brands, distributors, and manufacturers seeking to regain growth momentum or accelerate their transformation.

• New businesses, brands, and franchises in the launch phase, needing to structure their strategy and maximize their resources. Spark & Scale™ Program.

🔹 Double AI Certification

🔹 Qualiopi Certified Training Center – Training eligible for OPCO funding.

📩 A project? A problem to solve? Let's talk!