Freelancer profile translated to English.

Description

Hello!

Account Manager then Account Director for 5 years at Publicis, I now dedicate my energy and SEA expertise to the development of your business.

Discover in 5 key points why and how I can help you:

1. MY GOAL:

Improve your performance by optimizing your paid search (SEA / Sponsored Links / Paid Search).

2. MY EXPERIENCE:

- €12 million in media spend managed annually

- Issues handled: branding (positioning, share of voice, qualified traffic) and performance

(leads, sales, revenue, CPA, ROI)

- Management of major accounts (SeLoger, ENGIE, SNCF, Cartier, Montblanc, PMU, Mercedes-Benz, HP, Banque Populaire, Caisse d’épargne, Electrolux, Ferrero).

3. MY SKILLS (annually certified):

• Google: Ads, Display, Mobile, Video (Youtube), Shopping, Analytics

• DoubleClick

• Marin Software

4. MY MISSIONS currently carried out for my clients:

- AdWords account audit

- Definition of objectives and KPIs, recommendations and implementation of SEA strategies

- Creation and management of national and international Search campaigns (Google, Yahoo, Bing)

- Monitoring, analysis and optimization of performance based on defined objectives and KPIs

- Implementation and optimization of specific Search and Display products (Google Shopping PLA, Analytics data management, Gmail Ads, Youtube Ads, Google Display Network, DSA, Remarketing RLSA, Native Ads Gemini…)

5. MY COMMITMENT

My clients' total satisfaction is my priority.

Rigor, trust, education, and active listening are the 4 pillars of a responsible and high-performing freelancer for me.

A happy client is a client who returns ;)

Do not hesitate to contact me, I will always be delighted to discuss topics that I am passionate about with you.

See you soon ;-)

Alexandre

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Nantes (up to 50km)

publicis
Account Director / Team Leader - Paid Search
DIGITAL AND IT
October 2014 - September 2016 (1 year and 11 months)
Paris, France
- Management of a team of 5 consultants
- Production of advanced strategic analyses with data science teams
- Creation and development of management and decision support tools (automation, bidding, attribution, contribution, feeds, external data integration…)
- Recommendations and implementation of SEA strategies for a portfolio of major clients
- Use and optimization of specific Search products (PLA, DSA, RLSA, automatic bidding…)
- Management of Native Ads campaigns with performance-based management
- Cross-sector expertise: client pool from multiple business areas
- Multi-objective expertise: visibility/branding, lead generation, performance management, revenue generation, ROI…
- Commercial management, support, and daily client relations
- Coordination of Search within the multi-channel strategy with the group's digital and offline teams
- Tenders (audits, strategic recommendations, creation of materials and oral presentations)

⇒ >€12 million in media spend managed annually

Clients:
• Real Estate: Groupe Seloger (SeLoger.com, AgoraBiz, BellesDemeures, SeLogerNeuf...)
• Energy: ENGIE (Individuals, Professionals, Communities...)
• Transport: SNCF (OUIGO, iDVROOM…)
• Automotive: Daimler Mercedes-Benz Smart
• IT: HP
• Banking: Caisse d’épargne
• Home Appliances: Electrolux
• Food: Ferrero (Nutella, Kinder, Ferrero Rocher…) and EBRO (Panzani, Lustucru, Taureau Ailé…)
Google Ads SEA SEM Google Analytics Ads Training Team Management Traffic Management
Audencia Business School
Guest Lecturer MS Marketing Strategies in the Digital Age
EDUCATION AND E-LEARNING
September 2015 - June 2016 (9 months)
Nantes, France
Preparation and delivery of the Performance Marketing course (digital levers, acquisition strategies, Search basics...) within the Master's program in Marketing Strategies in the Digital Age @ Audencia Business School.
Training Ads Training Social Media Training Webmarketing Training
publicis
Search & Social Ads Account Strategist
DIGITAL AND IT
July 2014 - October 2014 (3 months)
Paris, France
- Creation and management of national and international Search campaigns (Google, Yahoo, Bing)
- Setup, launch, operational monitoring, and optimization of Social campaigns (Facebook, Twitter)
- Analysis and optimization of performance based on objectives and KPIs
- Daily client relationship management
- Creation and deployment of automated & semi-automated tools (reporting, bidding tools, feed management, analytics, external data integration...)
- Definition and strategic recommendations for Search and Social
- Coordination of Search and Social strategy with multi-channel teams
- Participation in tenders (audits, strategic recommendations, creation of materials and oral presentations)
- International coordination of Search campaigns
Google Ads SEA SEM Ads Training Traffic Acquisition