Freelancer profile translated to English.
Back to original languageAbout Alexandre
Hello!
Having been in a B2B SaaS company that grew from 14 to over 100 employees and multiplied revenue by 10 (700 to 7M ARR) in 4 years, we can discuss how to help you accelerate.
Helping companies to:
👉 Acquire / close deals faster
👉 Structure your sales teams / processes
👉 Simplify the work of your sales teams (CRM, automation, and tool interconnections)
👉 Develop clear and automatically generated KPIs
What we will do to make you autonomous in the long run:
✔️ Define & implement an acquisition strategy with all the necessary tools to help you accelerate:
1. Define your value proposition & personas
2. Target / Market sizing
3. Database creation
4. Activate (especially!) relevant levers: Webinars, customer testimonials, marketing content to enrich campaigns
5. Semi-automated prospecting to help you achieve your goals
Stack: LH / Dropcontact / LGM (or Lemlist)
✔️ Streamline & facilitate the work of your sales representatives:
1. Audit of current processes & tools
2. Definition & implementation of automatically generated KPIs
3. Optimize sales representatives' time by automating part of their work
4. CRM cleaning & optimization
✔️ Structure sales teams: 2/3 of recruited employees stay less than a year!
1. Transition to SDR / CSM / Account Executive logic
2. Training to help close / qualify better (BANT / MANACT tools, etc.)
3. Recruitment: Define job descriptions / develop tests / implement tracking tools to ensure effective onboarding
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+ 6 years of experience in B2B, including 4.5 in SaaS
+ 2 growth training courses to save time where it matters
+ 12 sales representatives recruited
+ 4M ARR generated
See you soon!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- MyStudioFactoryOutsourced Commercial DirectorDIGITAL AND ITFebruary 2021 - Today (5 years and 4 months)Paris, FranceConsulting on commercial development with general managers & implementationSales Strategy:- Existing audit & action plan- KPI implementation- Salesforce optimization aiding company management- Offer creation for a specific targetAcquisition Strategy Implementation:- Persona definition- Content creation- Management & implementation of prospecting tools (LGM, DropContact, LH)- Leading appointments & closing
- Budget InsightHead of Key Account Development & Sales OperationsTECHMarch 2019 - January 2021 (1 year and 11 months)Paris, FranceHead of Sales Operations:- Creation of sales teams (objective definition, salary, bonuses, role): SDR / CSM / AE- Recruitment of over 12 sales representatives- Definition and monitoring of metrics for each team- Hubspot optimization: Automation, connection with external tools, KPIs, etc.- Equipping & supporting teams: Sales automation (LinkedIn & emailing, phone calls), database enrichment, script definition, etc.- Tools: LinkedHelper, Dropcontact, Nojunk, Lemlist, Hubspot, Pandadoc, Zapier, LaGrowthMachine.- Pipedrive to Hubspot migrationHead of Key Accounts:- Recruitment / Direct management of 5 people- New Business Revenue 2019 = 1.7M including 800K ARR- New Business Revenue 2020 = 3.5M including 2800K ARR
- Wendling Immobilier
On Malt
Outsourced Sales DirectionMarch 2021 - April 2021 (1 month)Paris, FranceTraining: Sales Direction & Management- Assistance with optimal offer packaging & value proposition definition- Support in prospecting strategy & training on various tools- Assistance in implementing KPIs for better sales activity management
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Education
- B2B Acquisition & AutomationKevin Dufraisse - Growth Hacking Training- Acquisition B2B - Growth Hacking - Automatisation - Sales opération
- Growth Hacking & OperationsLaGrowthFormation- Acquisition B2B - Growth Hacking - Automatisation - Sales opération
Certifications
- B2B Acquisition & Growth HackingDeux.io2021