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Alexandre GuillouardAG

Alexandre Guillouard

Acquisition / Growth Marketing Manager 🚀🎯

€490/day
2 projects
Nantes, FR
15+ years
Digital Marketing
Webmarketing Strategy
Traffic Acquisition
Google AdWords
Growth Marketing

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexandre

Hello everyone,

Thank you for visiting my Malt profile,

After 6 years in web agencies and advertising networks, I have been a freelance web marketing consultant / online acquisition manager since 2015 to meet the needs of e-commerce businesses, pure players, and advertisers in the digital media.

My mission is to optimize your B2C and B2B prospect and customer acquisition costs across the various levers implemented, and to increase your online visibility, in order to then grow your revenue.

I currently work on all digital media acquisition levers, and can assist you in opening one or more levers to optimize them thereafter.

Finally, I analyze your statistics using dedicated tools to obtain the best results according to your initial objective, which we will have defined together.

If you have a project to entrust to me, a digital challenge, or simply a question, do not hesitate to contact me,

See you soon,

Alexandre
Consulting and Audits
E-commerce
Health and Wellness
Leisure, Recreation, and Entertainment
Banking and Financial Services

  • English

    Conversational

  • French

    Native or bilingual

Can work on-site
Nantes (up to 50km), Paris (up to km)

Experience

  • LegendaryPlays
    Acquisition Manager
    SPORTS
    March 2023 - May 2024 (1 year and 2 months)
    Paris, France
    🏢 Scope of the mission:
    > 3 zones: Europe/Oceania/USA

    📱 Management of paid acquisition campaigns:
    > Launching campaigns on Google Ads for SEA and Meta, Tiktok, Snapchat, X for Social Media Ads.
    > Optimization of acquisition campaigns with key registration and sales KPIs, as well as branding KPIs (reach, views, CPV, etc.).
    > Supervision of the digital strategy agency Junto for 1 quarter.

    🥇 SEO:
    > Creation of the semantic list.
    > SEO review of blog articles.

    🖥 Launch of affiliation:
    > Selection of the best performing affiliation platform in the NFT universe.
    > Creation of a performance-based CPL campaign.

    📈 Statistics/tracking:
    > Creation of SEA and SMA ad network pixels.
    > Implementation and testing of ad network pixels on Google Tag Manager.
    > Tracking audit to implement Rudderstack.

    📊 Reporting:
    > Creation of weekly/monthly dashboards.
    > Monthly PPT presentation of acquisition monitoring.

    🎯 Objectives:
    > Definition of acquisition objectives for 2023 and 2024.
    Growth Hacking SEA SMA SEO E-commerce Traffic Acquisition Display Ads Youtube Ads
  • Showroomprive.com
    Acquisition Manager Support
    E-COMMERCE
    August 2022 - January 2023 (5 months)
    Nantes, France
    🏢 Scope of the mission:
    > 6 countries: FR/IT/ES/PT/BE/MA

    📱 Management of social media ads campaigns:
    > Creation and monitoring of campaigns for each new sale.

    > Launching campaigns on Meta, Tiktok, Snapchat, and Pinterest.
    > Writing the brief for the digital agency for the creation of advertising formats (stories, carousels, photos, collections).
    > Implementation of the drop partner service provider that designs Instagram direct message mechanics (through games/questions/riddles...).
    > Creation of tracking spreadsheets for reporting extracts.

    🗣 Micro-influence:
    > Selection of the micro-influence platform for the dissemination of Black Week 22 offers.
    > Writing the influencer brief for the selection and messaging of talents with communities ranging from 10K to 100K followers.
    > Campaign monitoring and message verification.

    🖥 Management of affiliation platforms:
    > Challenging affiliates with the implementation of specific remuneration (clicks, commercial operations, display, etc.).
    > Monitoring profitability by type of affiliate (cashback/discount code/affinity/content to commerce/deals) and by affiliate.
    > 2 networks monitored: Timeone and Awin.
    > Processing of sales and leads reported by the platforms.

    💡 Commercial operations:
    > Writing the agency brief for the creation of advertising materials and landing pages according to the acquisition channel.
    > Monitoring the profitability of the offer with tracking of set objectives.
    > Operations monitored: Christmas, Black Friday, Crazy Days, Back to School, etc.

    📊 Reporting:
    > Weekly reporting with monitoring of key KPIs and objectives.
    > Monthly reporting with monitoring of traffic KPIs, reach, traffic quality, sales, etc.

    🎯 Objectives:
    > Implementation of acquisition objectives (registrations and sales) for the fourth quarter of 2022.
    > Definition of acquisition objectives and forecasts for 2023.
    Digital Marketing Webmarketing Strategy E-commerce Facebook Marketing Instagram Marketing Traffic Acquisition Affiliation
  • Nowteam
    Acquisition Manager
    TECH
    March 2020 - March 2022 (2 years and 1 month)
    Nantes, France
    Establish the acquisition strategy by defining the budget and achieving annual objectives:

    - Reporting
    - Global digital strategy
    - Google Ads training
    - Campaign monitoring and optimizations
    - Setting annual objectives
    - Setting the annual budget
    Webmarketing Strategy Google AdWords SEO SEA Social Networks SMO LinkedIn
Check out Alexandre's experience

Reviews

5.0

Out of 1 rating

R

Rémi

Showroomprive.com

Reviewed on 11/3/2022

In a particular context of team restructuring, I was looking for a versatile acquisition freelancer to support me on the Affiliation & Paid Social levers. Alexandre, due to his versatility and in-depth expertise in Affiliation, enabled us to maintain good management of Affiliation for Showroomprivé across our various markets (FR, ES, BEFR, IT, PT). In addition to the Affiliation scope, he was able to participate in numerous topics & projects (Paid Social, Data, Reporting, Analytics...), and integrated well into the team to successfully complete his mission. Available and motivated, Alexandre met the objectives assigned to him. I recommend his profile for anyone looking for a versatile profile capable of optimizing their acquisition strategy.

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Education

  • Bachelor of Marketing
    Pigier Nantes
    2006
  • BTS in Commercial Action
    Pigier Nantes
    2005

Certifications

Skill set

Affiliation
Media Buying
SEO
Paid Referencing
Google Analytics
Community Management
Social Networks
Communication Strategy
Digital Communication
SEA
Marketing
Content Marketing
Communication
SEM
Positioning Strategy
LinkedIn Marketing
B2B Marketing
Growth Hacking
Webmarketing
Looker Studio
Dashboard
Big Query
Google Analytics 4
SMA
E-commerce
Display Ads
Youtube Ads
Facebook Marketing
Instagram Marketing
SMO
LinkedIn
Project Management
Website Creation
Business Strategy
Display
Google Tag Manager

Categories