Freelancer profile translated to English.

Description

🚀 WordPress + SEO Developer Freelancer

Your website should bring you clients, not just exist.

Most VSE/SME websites are pretty but invisible on Google and don't convert.

I design WordPress websites designed to be found, inspire confidence, and generate leads.

🎯 My 3 Pillars

1. Technical SEO from the start

→ Structure, speed, markup, indexing

→ You rank on Google without paying for ads forever

2. Design focused on conversion

→ Clear user journey, visible CTAs, social proof

→ Your visitors become prospects

3. Real performance

→ PageSpeed > 90, loading < 2s

→ Better SEO, better conversion rate

🛠️ My Services

→ Custom WordPress website creation

→ Redesign of existing slow or poorly visible sites

→ WooCommerce e-commerce site

→ High-converting landing pages

→ Technical SEO audit + optimization

→ Maintenance and updates

👥 Who I work with

- Tradespeople and freelancers looking to generate local leads

- VSE/SMEs in energy, banking-insurance, training, e-commerce

- Companies undergoing redesign wanting a faster, better-ranked site

🧠 My Method

1️⃣ Scoping → objectives, target audience, keywords, competition

2️⃣ Proposal → detailed quote, timeline, deliverables

3️⃣ Design & development → mockups approved before development

4️⃣ SEO & performance → optimization before going live

5️⃣ Training → you leave autonomous

⭐ Why Me

✔️ Dual development + SEO expertise (one provider)

✔️ Clear communication, jargon-free

✔️ Clean, scalable, and documented code

✔️ Response within 24 business hours

📍 Based in Limoges | On-site or 100% remote anywhere in France

📩 Describe your project to me, and I'll respond with a free analysis within 24 hours.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Limoges (up to 50km)

Morpho Fishing
WooCommerce E-commerce Redesign
E-COMMERCE
September 2025 - January 2026 (4 months)
Toulouse, France
Complete redesign of the e-commerce sitefor Morpho Fishing, a French brand
specializing in lure fishing for trout.

**✅ Objective**: modernize an outdated online store and improve SEO, without disrupting revenue during the migration.

🛠️ Accomplishments:
→ Complete redesign of the e-commerce interface (product UX, technical sheets,
optimized checkout process)
→ WooCommerce architecture with advanced filters (weight, model, price)
to facilitate selection
→ Implementation of a technical SEO-focused blog to capture
qualified long-tail traffic
→ On-page SEO optimization (categories, product pages, markup)
→ Performance optimization (WebP images, lazy loading)
→ Migration without SEO loss or revenue disruption

🎯 Measured Results:
- 3,310 organic clicks in the last 3 months (31,700 impressions)
- Average position 7.9 on Google (page 1 for most queries)
- Page 1 ranking for niche queries like "cuillère
ondulante truite"
- Annual revenue maintained during the redesign period, proof of a
controlled migration without SEO damage
- 120 product listings structured in a clear and
performant store
E-commerce Redesign WooCommerce Web Design WordPress Performance Optimization WordPress SEO
Habeo Recrutement
Showcase Website Redesign | Recruitment Agency
HUMAN RESOURCES
December 2024 - March 2025 (3 months)
Toulouse, France
Complete redesign of the showcase websitefor Habeo, a recruitment agency based
in Nouvelle-Aquitaine specializing in engineering profiles.

**✅ Objective**: modernize an outdated image, clarify the offer, and improve

capturing candidates and companies through local SEO.

🛠️ Accomplishments:
→ Redesign with a modernized and
professional visual identity
→ Restructuring of the sitemap to clarify services by
target audience (companies / candidates)
→ Redesigned user journey to encourage contact
→ Local SEO optimization (Bordeaux, Bayonne, Southwest France)
for industry-specific queries
→ Implementation of technical SEO foundations (markup, structure, speed)
→ Responsive and optimized site across all devices

🎯 Measured Results over 3 months:
- 333 organic clicks for 53,000 impressions
- Average position 5.6 on Google (page 1 for most queries)
- 85% of traffic comes from natural referencing (vs. 11% direct),
proof of active SEO working for the agency
- Ranking for specific business-geo queries ("recruitment agency Bordeaux", "recruitment agency Bayonne")
WordPress Website Creation WordPress Elementor Redesign Web Design Local Referencing WordPress SEO
Granjon Énergie
Conversion-Oriented Ads Landing Pages
ENERGY AND UTILITIES
May 2025 - May 2025
Toulouse, France
Creation of a system of 3 landing pages dedicated to Google Ads
campaigns(Performance Max Local) for Granjon Énergie, an RGE QUALIPAC
certified installer in the Landes and Pays Basque regions.
One LP per main activity: reversible air conditioning, heat pump, thermodynamic water heater.

**✅ Objective**: industrialize lead generation across the 3 services while controlling acquisition costs.

🛠️ Accomplishments:
→ Design of 3 landing pages based on a common methodology
(problem → solution → proof → repeated CTA structure)
→ Adaptation of messaging and customer benefits per activity
(savings, comfort, eco-responsibility, subsidies)
→ Optimized forms (above-the-fold + final section) with minimal friction
across the 3 LPs
→ Integration of social proof (client testimonials, RGE QUALIPAC certification)
→ Sections dedicated to financial aid (MaPrimeRénov', eco-PTZ, CEE)
to address budget objections
→ Maximum performance optimization (PageSpeed Mobile 89, Desktop 99)
to reduce Ads Quality Score and thus CPC
→ Implementation of GA4 tracking and conversion events across the entire system

🎯 Measured Results over 90 days:
- 22 qualified quote requests generated across the 3 activities
- €31 average cost per lead (vs. €80-150 average in the
AC/heating/HP installation sector)
- 10% visitor → quote request conversion rate
- 81% form completion rate (optimized structure)
- Repeatable methodology validated across 3 different themes
Landing Page Creation WordPress Elementor Web Design Conversion

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Professional Title (TP) Level 5, Computer Development / Programming, General
OpenClassrooms
2024
Titre professionnel (TP) de niveau 5, Programmation / développeur informatique, général

Web Designer

Alexandre Guillaume

WordPress + SEO | Sites that convert

About Alexandre

🚀 WordPress + SEO Developer Freelancer

🎯 My 3 Pillars

🛠️ My Services

👥 Who I work with

🧠 My Method

⭐ Why Me

Experience

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