Freelancer profile translated to English.
Back to original languageAbout Alexandre
I create measurable acquisition systems where campaigns are optimized according to the quality of business opportunities and the generated revenue.
How?
1- Good tracking
2- Powerful targeting
3- In-depth data analysis
About me
I am a graduate engineer from a top French school and I worked at Google.
Thanks to years of practice in data analysis and advertising campaign design, I have acquired real expertise in acquisition.
My skills:
- Tracking (GTM, GA4, offline conversions, ...)
- Google Ads, LinkedIn Ads, Meta Ads, Microsoft Ads campaigns
- Acquisition strategy (budget calendar, budget allocation between platforms, performance measurement, reports, recommendations ...)
- Website conversion optimization (CRO)
Expected result: less wasted budget, more qualified opportunities, more revenue.
-> Contact me for a free audit <-
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- ACID CréationSEA Consultant: Google Ads - Meta Ads - LinkedIn Ads - Bing AdsDIGITAL AND ITJanuary 2020 - Today (6 years and 7 months)Consultant for the communication agency ACID CREATION, I am in charge of managing about fifteen advertising accounts across all platforms.We have been working in partnership since 2019.For the agency, I am responsible for the analysis, creation, and management of advertising campaigns on all Ads levers:•Google Ads•Meta Ads(Instagram Ads & Facebook Ads)•LinkedIn Ads•X Ads(Twitter)•Bing AdsManaging about fifteen accounts in various sectors:• B2B• Food• SaaS• Crafts• E-commerce• Etc.
- Le Tapis de laine
On Malt
Google Ads ExpertARTS AND CRAFTSMay 2025 - Today (1 year and 2 months)Management of **multi-platform advertising strategy**: Google Ads and Meta Ads (Facebook Ads + Instagram Ads) - e-commerce focusedLong-term mission, still ongoing.Objective: Maximize ROAS-> Creation of Meta and Google Ads campaigns-> Multi-platform strategy-> E-commerce campaigns (online sales) Google Shopping / Perf Max / Catalog Sales (Meta)-> Noto campaigns - YouTube / Display-> Retargeting - Loisirs TangoGoogle Ads ExpertENTERTAINMENT AND LEISUREApril 2024 - Today (2 years and 4 months)Creation and management of seasonal Google Ads campaigns.Since 2024, I have been collaborating with Daniel who organizes ballroom dance workshops. Precise tracking and in-depth data analysis have made it possible to develop ultra-relevant targeting. The results have been stable for 3 consecutive seasons thanks to perfectly optimized Google Ads campaigns.
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Education
- Engineer, Automation & SystemsEcole Nationale Supérieure d'Ingénieurs Sud Alsace ENSISA2015Ingénieur, Automatique & Systèmes
Certifications
- Google Ads Search CertificationGoogle (Skillshop)2023
- Google Shopping Ads CertificationGoogle (Skillshop)