Freelancer profile translated to English.
Back to original languageAbout Alexandre
Expert in WhatsApp Business API and conversational automation, I help companies implement high-performing WhatsApp systems for sales, customer support, customer relations, and process optimization.
🔹 Years of WhatsApp Business API expertise since the solution's real emergence allow me to deeply master its uses, technical constraints, best practices, and operational limits (templates, opt-in, deliverability, scalability).
🔹 This expertise is built on 8 years of experience in sales and marketing, including several years in management positions (former Marketing Director), with direct contact with business challenges: acquisition, conversion, retention, team organization, and ROI.
Unlike a purely technical or "bot" approach, I design WhatsApp as a global strategic lever, integrated into the company's ecosystem:
– Conversational sales and lead generation
– Automated customer support and after-sales service
– Customer onboarding, follow-up, and loyalty
– Centralization of conversations and data
– Automation of commercial and operational workflows
I deploy automated and scalable WhatsApp Business systems:
– Intelligent WhatsApp bots (sales, support, FAQ, qualification)
– Conversational scenarios focused on customer experience
– CRM integrations (HubSpot, Salesforce, Pipedrive, Notion…)
– No-code / low-code connections (Make, Zapier, Webhooks)
My difference: a dual business + automation skill set, from the field, which guarantees useful, profitable WhatsApp solutions that are actually used by teams, not gadget automations.
English
Fluent
Spanish
Basic
French
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 100km)
Experience
- IN SITUWhatsApp Automation ConsultantDIGITAL AND ITOctober 2025 - December 2025 (2 months)Implementation of a marketing and sales automation system for IN SITU, a company specializing in placing personnel in businesses.The mission focused on structuring and automating candidate and business journeys, from initial contact to sales follow-up, with WhatsApp Business as the central communication channel.
- Implementation of inbound flows from the website (applications, business requests, leads)
- Automation of initial contact and qualification of candidates and clients
- Implementation of follow-up scenarios for applications (incomplete applications, business needs)
- Automation of WhatsApp Business exchanges for tracking profiles and opportunities
- Automated sales follow-up (client companies, open positions, ongoing placements)
- Optimization of the lead → qualification → placement journey to improve responsiveness and operational efficiency
- CB COMPANYWhatsApp Business Automation ConsultantTRAVEL AND TOURISMOctober 2025 - December 2025 (2 months)Implementation of a marketing and sales automation system for CB COMPANY (CrisBoat), a company specializing in boat rentals for travel and tourism.The mission consisted of structuring and automating the customer journey, from incoming requests to booking follow-up, with significant use of WhatsApp Business to streamline exchanges.
- Implementation of inbound flows from the website (booking requests, information, quotes)
- Automation of prospect qualification (needs, dates, destination, budget)
- Automation of WhatsApp Business conversations for customer follow-up
- Implementation of follow-up scenarios for applications (pending quotes, missing documents)
- Automation of sending client files and booking-related documents
- Optimization of the lead → file → booking journey to improve conversion and sales responsiveness
- BOOSTYOURIAWhatsApp Automation ConsultantEDUCATION AND E-LEARNINGSeptember 2025 - December 2025 (3 months)Implementation of a marketing and sales automation system for BOOSTYOURIA, a training organization offering e-learning courses in artificial intelligence.The mission focused on structuring and automating the prospect and learner journey, from initial contact to post-acquisition follow-up, with WhatsApp Business as a key communication channel.
- Implementation of inbound flows from the website (information requests, registrations, qualified leads)
- Automation of initial contact and prospect orientation
- Implementation of follow-up scenarios for applications (incomplete registrations, missing documents)
- Automation of post-acquisition follow-ups (onboarding, sales follow-up, upsell)
- Automated sales follow-up via WhatsApp Business
- Optimization of the lead → registration → learner journey to improve conversion and engagement
Recommendations
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Education
- Expert(e) en Ingénierie de la Communication NumériqueHETIC2018
- BACHELOR 3 Digital Marketing and Social MediaDigital CollegeLes grandes thématiques de cette formation – marketing digital et social media – représentent les fonctions centrales du secteur, autour desquelles s’articulent chaque jour les métiers de demain, avec des supports et canaux digitaux sans lesquels aucune marque ne peut dorénavant survivre.