Freelancer profile translated to English.
Back to original languageAbout Alexandre
As a copywriter, I have a passion for words and phrases that sell. I enjoy finding the right turns of phrase to convince readers to take a specific action. Whether it's selling a product, promoting a service, or telling a captivating story, I am comfortable in all writing genres.
My ability to create persuasive texts comes from my experience in processing linguistic data, which allows me to understand human emotions, thoughts, and behaviors. I can produce texts tailored to target audiences using the appropriate words and phrases to prompt them to action.
I also have solid experience working in a team. As a member of a writing team, I have worked with designers, developers, and product managers to create texts that achieve specific goals. I have gained in-depth experience in data analysis to understand the impact of the texts I have created. I have also been part of a community management team.
Finally, I am a creative at heart. I enjoy experimenting with words and ideas to find new ways to tell a story or sell a product.
If you are looking for a talented copywriter who can transform your ideas into texts that sell, do not hesitate to contact me. I am sure we can work together to achieve your communication goals.
French
Native or bilingual
English
Fluent
Spanish
Conversational
German
Conversational
Remote only
Primarily works remotely
Experience
- tgwCopywriterARTS AND CRAFTSJuly 2022 - August 2022 (2 months)I have always been fascinated by the power of words and their ability to influence people. That's why, when I had the opportunity to work as a copywriter, I was thrilled. My first project was to write a sales page for a handmade skincare product.I started by doing thorough research on the product, reading all available information and examining customer testimonials. I really wanted to understand what made this product so special and why people should buy it.Then, I started writing the sales page. I used powerful and persuasive words to present the product's benefits and the results customers could expect. I also added eye-catching images and testimonials from satisfied customers to strengthen my argument.Once I had a first draft of the sales page, I started testing it. I sent different versions to groups of potential customers to see which one performed best. I also used tracking tools to measure conversion rates and adjust my copy accordingly.Over time, I learned about the most effective copywriting techniques, such as using urgency and scarcity to prompt people to act quickly. I also learned to listen carefully to customer feedback and make changes based on their needs and preferences.Overall, my experience as a copywriter has been incredibly rewarding. I have been able to directly see the impact of my words on sales and have learned to write persuasively and convincingly. It has also allowed me to refine my marketing and communication skills, which has been very useful for my future career.
- CHANELCommunity ManagementLUXURY GOODSJanuary 2021 - December 2022 (2 years)During my experience at Channel, I was part of a team responsible for managing the brand's community on social media, including Twitter, Facebook, and Instagram. My main goal was to increase community engagement and strengthen the brand's online presence.One of the most successful campaigns I led was an awareness campaign for an important cause that was dear to the brand. We created a series of social media posts highlighting the issue, potential solutions, and actions the community members could take to support the cause.To enhance the impact of this campaign, I organized an online event on Twitter, where experts in the field discussed the topic and answered community questions. We used a specific hashtag for the event, which went viral and was used by many community members to share their perspectives.This campaign was a great success, with a significant increase in community engagement and greater awareness of the cause. We received positive feedback from the community, who appreciated the brand's initiative to highlight important topics.This community management experience at Channel taught me the importance of listening to the community, creating relevant content, and developing a solid strategy to achieve brand goals. I learned that building a strong community requires constant time and effort, but it is worth it to strengthen the brand's online presence and build lasting relationships with community members.
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Education
- Master's DegreeIeseg2018Le Master en Management de l'IESEG est un programme de formation qui m'a préparé à devenir un leader efficace dans le monde des affaires. J'ai pu découvrir le contenu de la formation, qui comprend les éléments suivants : Tout d'abord, j'ai appris les fondamentaux du management, y compris la comptabilité, la finance, le marketing, la gestion des ressources humaines et la stratégie d'entreprise. Ensuite, j'ai pu développer mes compétences en communication, en négociation, en leadership et en prise de décision grâce à des cours axés sur le développement personnel. J'ai également appris à travailler en équipe et à gérer mon temps efficacement. J'ai acquis des compétences en analyse de données, en statistiques et en visualisation de données dans le cadre de l'apprentissage de l'utilisation des données pour prendre des décisions éclairées. J'ai également appris les fondamentaux de la stratégie d'entreprise et de l'entrepreneuriat, y compris l'évaluation des opportunités d'affaires, le développement de plans d'affaires et la gestion des risques. La formation en gestion de projet m'a permis d'acquérir les compétences nécessaires pour gérer des projets complexes, y compris la planification, l'organisation, la mise en œuvre et le suivi des projets. J'ai également approfondi ma compréhension de l'environnement international des affaires, y compris la culture, la réglementation, les tendances économiques et les pratiques commerciales. Enfin, j'ai appris à utiliser les technologies de pointe pour améliorer les opérations commerciales, à développer des stratégies de marketing numérique et à innover dans le monde des affaires. En résumé, le Master en Management de l'IESEG m'a offert une formation complète en management, en développement personnel, en analyse des données, en stratégie et entrepreneuriat, en gestion de projet, en environnement international des affaires, ainsi qu'en digitalisation et innovation. Grâce à cette formation, j'ai acquis les compétences et les connaissances nécessaires pour devenir un leader efficace dans le monde des affaires et relever les défis les plus complexes.
Certifications
- TOEICTOEIC2013