Freelancer profile translated to English.

Description

Hello,

With more than 15 years of experience, I am a marketing consultant / Creative & Brand strategist on the subjects of social media, influence strategy. In short? I support brands and agencies on social media, Influence, content strategies.

Before becoming a freelancer, I worked for 6 years within the PUMA brand on all sports and fashion subjects. Both in social media, influence and brand content.

- 🧑🏽‍💻 - Today, I support all types of brands

La Roche Posay, Art Explora, Louis Vuitton, Loewe, Google Pixel, Prime video, Waze, Lacoste, Club Legacyz, Vilebrequin, Make it Clap, Puma, eeH, WWF, Parions Sport, Bonne Maison, JBL, Poker Stars, Xiaomi, Oppo, Bright, Fenom, Rakuten, Seine Canada, Sup De Pub...

- 🤝 - and I collaborate with many agencies: Monks, Razorfish (Publicis Group), AKQA, Darewin, Two Circle, Mazarine, Hopscotch, The Source, Clutch...

My EXPERTISE - 🔎 -

🧠 Strategic Planning & Brand Strategy

- Consumer-first analysis: fine understanding of targets, behaviors and uses.

- Decryption of cultural, social and digital trends to anticipate new territories.

- Work on the brand's DNA: definition and translation in each activation.

- Identification of key insights (consumer, culture, category).

- Construction of brand platforms and differentiating territories of expression.

- Development of big ideas linking brand equity and performance.

- Creative support: briefs and strategic management.

🗣 SOCIAL MEDIA STRATEGY 🗣

- Development of social media strategy (editorial line, tone, pillars, etc.)

- Creative concept research

- Monitoring of asset production

- Supervision of platforms and CM management

- KPI monitoring

💬INFLUENCE STRATEGY 💬

- Storytelling research

- Sourcing influencers and creators

- Influencer guidelines design

- Contract negotiation

- Operational monitoring & reporting

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Monks Paris
Senior Creative Strategist
FASHION AND COSMETICS
January 2025 - July 2025 (6 months)
Paris, France
Role: Senior Creative Strategist within the strategy division - La Roche Posay / L'Oréal Group / Art Explora / France Inter / Parions Sport...

The construction of brand strategiesand responses to calls for tenders
Analysis of the consumer, brand objectives and formulation of insights to build solid strategic platforms.

Strategic planning work
Implementation of strategic bases: understanding of targets, definition of issues, orientation of creative avenues.

Cross-functional collaboration with teams
Development of the strategy alongside the Director of Development and the Director of Strategy. Presentation and transmission to creative teams, monitoring of ideas to ensure their consistency with the strategic ambition.

Client storytelling
Presentation of clear and inspiring strategic recommendations, capable of translating the agency's DNA. Both strategic and creative requirement to build impactful stories for clients.
Strategic Planning influence marketing Content marketing Instagram Marketing
Razorfish (Publicis)
Head of Social Media
SOCIAL NETWORKS
September 2024 - December 2024 (4 months)
Paris, France
“Head of” the social media division of the agency
Pitch: for a few months, I had the chance to be responsible for the social media division of the Razorfish agency which is part of the Publicis group. An enriching experience that allowed me to intervene on many of the agency's clients, calls for tenders and to manage a team of 7 people.

- Lead on the 2025 strategies of part of the agency's clients
- Support and lead on certain ongoing subjects of the agency
- Strategic recommendation 2025 for one of the agency's main clients
- Participation in calls for tenders
- Lead of the social media part of a call for tenders from a top French brand (competition won)
- Management of a team of 7 people
- Management of team staffing
- Monitoring of social media monitoring to feed the agency's teams

Thank you to the teams for this experience ;)
Social media strategy Social media Influence marketing Communication strategy Strategic Planning
LOEWE
Influence Strategist (Freelance via Mazarine for LOEWE)
LUXURY GOODS
March 2024 - April 2024 (2 months)
Paris, France
Influence management
Pitch: I was contacted by the Mazarine agency with whom I had already collaborated on a previous influence strategy. This time, it was about collaborating with them for the client LOEWE, a premium High Tech brand. My job was to highlight a collaboration with Kylian Mbappé on a Bluetooth speaker.

- Influencer brief writing
- Influencer sourcing
- Activation of 40-50 creators/influencers
- World target: Germany, Austria, UK, Switzerland, France, Belgium, Italy, Spain, Portugal, US
- Project monitoring
Social networks Instagram Marketing Influence marketing TikTok Social media