Freelancer profile translated to English.
Back to original languageAbout Alexandre-Gabriel
Outsourced Digital Director: one point of contact to structure 80% of your online presence.
Stop juggling 4 or 5 service providers(a developer, a graphic designer, an SEO agency...). I structure and deliver your complete digital foundation with a coherent vision: website, content, SEO, CRM, identity.
My method:the 80/20 applied to digital
Inspired by the Pareto principle, it allows me to cover the essentials of your strategy and execution — without the cost of a full-time employee, without the dispersion of a team of agencies.
What I handle
- 🎯 Digital strategy: 360° audit, roadmap, levers, KPIs
- 🌐 Creation/redesign of websites and web apps: WordPress, Drupal, Prestashop, Webflow, Wix, Liferay
- 📈 Acquisition: SEO/SEA, social media, content, emailing/CRM
- ✍️ Production: articles, scripts, videos, visuals
- 🎨 Brand identity: guidelines, logo, editorial tone, visual universe
- 📊 Data-driven management: analytics, reporting, dashboards
What I bring differently
15 years at the crossroads of 4 professions: digital marketing, communication, journalism, IT project management. Dual strategic + operational level: I design AND execute. Strong editorial DNA and solid humanities background to understand an organization's challenges.
Some proof
- 1M monthly organic visits for my first media outlet
- 1,000 videos produced, 36M cumulative views
- 20+ websites created and managed
- +100% SEO traffic and +120% SEA traffic in 1 year for a client
- Digital strategy for UFC Que Choisir Nantes, several SMEs and associations
- Major client assignments (TotalEnergies, GRTgaz, Covéa)
Who I work for
Very Small Enterprises (VSEs), Small and Medium-sized Enterprises (SMEs), freelancers, associations, and impact organizations that want a solid digital presence without hiring a full-time digital director.
I also work in higher education.
📩 A project, a question? Write to me directly.
Portuguese
Native or bilingual
Spanish
Fluent
English
Fluent
Italian
Basic
French
Native or bilingual
Can work on-site
Nantes (up to 50km)
Experience
- IndépendantDigital Marketing and Communication ManagerCONSULTING AND AUDITSMarch 2026 - Today (5 months)Nantes, France
Dual level profile, strategic + operational, capable of:
- Structuring a digital strategy
- Producing and managing operations
- Aligning marketing, content, web/IT, and organizational strategy
- Generating measurable performance
Three complementary experience levels:- 🎯 Digital Marketing & Communication (8+ years) — global digital strategies, budget management, acquisition channels (SEO/SEA, social media, content, emailing/CRM, PR), data analytics. CMS environments: WordPress, Prestashop, Drupal, Liferay, Wix. Creation and evolution of 20+ websites.
- ✍️ Journalism & Content Production (6 years) — co-founder and editor-in-chief of a media outlet with 1M monthly visits. 1000+ videos produced, 36M cumulative views. Editorial methodology, monitoring, source verification, editorial line management.
- ⚙️ Engineering & Organizational Transformation (5 years) — IT consulting, process structuring, dashboards, multi-project management in V-cycle and Agile/SCRUM, scoping, change management.
- IndépendantLecturerEDUCATION AND E-LEARNINGMarch 2026 - Today (5 months)Nantes, France🎓 I teach at the intersection of digital marketing, communication, journalism, and humanities, with a conceptual, strategic, and operational approach.**Recent Modules**: digital strategy, SEO/SEA, social media, content & inbound marketing, UX/UI, web project management, journalism & source verification.**Formats**: lectures, workshops, case studies, student project supervision, thesis coaching, jury member.**Active pedagogical approach**: theory, case studies, practical exercises, critical thinking.
- Agence info libreCo-founder & Editor-in-ChiefPRESS AND MEDIANovember 2012 - November 2017 (5 years)Paris, FranceAlternative, independent, and citizen media outlet. Topics: news, politics, international affairs, and health/environment. (Activity continued on a voluntary basis since January 2016)31 million views, 300,000 unique visitors per month, 77,000 subscribers on our YouTube channel, 84,000 likes on Facebook, and 20,000 followers on Twitter.• Creation and management of the editorial line• Editor-in-Chief for Society, Health, and Environment• Information monitoring• Writing, translation, and publication of briefs, articles, and interviews• Proofreading and formatting of briefs, articles, and interviews• Video Journalist & Audiovisual Director (Scriptwriting, sound & image recording techniques, interviews, reports)• Cameraman / Editor (Adobe Premiere Pro)• Implementation of digital strategy• Growth Hacking• SEO & SEA Referencing• Website Manager (WordPress CMS)• Community building & management (Twitter, Facebook, forum)• YouTube Channel Manager• Event Management: organizing and assisting with event organization
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Education
- Doctorate 1 - Professional Thesis - Project Portfolio Management, Strategy OptionCESI - Engineering School2021Doctorat 1 - Thèse professionnelle
- Master 1 Research in Medieval and Modern HistoryParis 1 Panthéon-Sorbonne University2013Master
Certifications
- Agile Management23 Academy2020