Freelancer profile translated to English.
Back to original languageAbout Alexandre
I intervene where a COO or CMO is still missing — with a tight budget, a scaling company, or a priority to launch quickly without going in the wrong direction.
An engineer from Mines, with a master's in innovation & entrepreneurship (Copenhagen), I founded 3 companies and supported startups and large corporations in go-to-market, ops, and innovation consulting. Co-founder of Enhancy (B2B AI, circular economy), I operate at the intersection of product, GTM, and growth — from strategy to the first signed client.
📅 2 to 3 days/week · Remote (occasional on-site possible)
⌛ From a few weeks to 1 year+
💼 B2B · SaaS · E-commerce · Circular Economy · Logistics · Marketplace · Retail
WHAT I DO
→Define and execute the go-to-market: positioning, pricing, channels, first clients
→Structure and deploy: organization, processes, tools, stack
→Drive growth: acquisition, lead gen, funnel, CRM, tracking, CRO
→Integrate AI and automation where it creates real leverage
→Coach and upskill teams and founders
WHY IT WORKS
🔹GTM + ops + marketing + AI in a single point of contact. From strategy to execution.
🔹3x founder, large account consultant, engineer — I understand the constraints of a scaling company.
🔹Trilingual FR · EN · ES — seamless in international contexts.
🔹 No 40-page slide decks. Concrete actions, quickly.
EXPERTISE
⚙️Ops & Supply Chain — Structuring · Lean logistics · Processes · Deployment · Multi-site management
🚀Go-To-Market — Positioning · Pricing · Channels · Partnerships · First revenue · B2B SaaS
📣Marketing & Growth — Acquisition · Lead gen · CRM · Funnel · CRO · AB tests · Multichannel e-commerce
🤖AI & Automation — Claude · N8N · Zapier · AI Stack (content, creatives, processes)
💡Innovation & Consulting — Business model · Design thinking · BetaGouv · Founder coaching
📊 Management & Steering — Dashboards · OKRs · Management · Outsourced leadership
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Paris (up to 50km), Lille (up to 50km), Thionville (up to 50km), Toulouse (up to 50km), Marseille (up to 50km)
Experience
- EnhancyCo-founder, CMO, COO, CPOSOFTWARE PUBLISHINGNovember 2020 - Today (5 years and 8 months)Bd Périphérique, Paris, FranceCo-founded and operated a B2B AI startup in the circular economy from scratch — from product vision to the first signed client. Responsible for strategy, go-to-market, operations, and business development.
- Defined market positioning and business models for second-hand goods
- Product management: digital and operational solutions for managing second-life item logistics (flows, pricing, merchandising, SEO, multichannel sales)
- Functional lead for AI models: visual recognition, OCR, generative AI
- Go-to-market and product launch: from ideation to customer deployment
- B2B business development and strategic partnership management
- Dilutive and non-dilutive financing: 5 innovation awards, finalist for Grand Prix FMC, partnership with Institut Français de la Mode
GTM · B2B SaaS · AI · Pricing · Logistics · Circular Economy · Marketing · Fundraising - beta.gouv.frCoach / Startup & State Startup DeploymentCONSULTING AND AUDITSSeptember 2020 - Today (5 years and 10 months)Paris, FranceCoaching early-stage startups and government startups (BetaGouv) from ideation to go-to-market, on innovation, product structuring, and business development.
- Otelo (BetaGouv · DGALN · Cerema): deployed the solution with state housing departments and local authorities
- SCOBY (Sup'Biotech): coaching from ideation to the final product presentation pitch
- Expresso (BetaGouv · Ministry of Foreign Affairs): ideation, user interviews, MVP, and solution presentation
Deployment · Design thinking · User research · MVP · First revenue · Business plan · Pitch · Funding · Ops structuring - MiroaCo-founder, CMO, COO, CPOFASHION AND COSMETICSDecember 2020 - Today (5 years and 7 months)Bd Périphérique, Paris, FranceLaunched and operated a multichannel vintage ready-to-wear e-commerce business. Over 20,000 items sold on Shopify, La Redoute, Galeries Lafayette, Vinted, eBay, LeBonCoin.
- Deployed the digitalization solution to reseller partners: product fit and optimization of the buying experience
- B2B business development: prospecting and integrating professional partners to expand the catalog
- End-to-end daily operations: listing, inventory management, shipping, customer service
- Digital marketing strategy: acquisition, communication, brand awareness, SEO, social media, campaigns
- Multichannel development: new partnerships to diversify sales channels and increase visibility
- Financing: seeking and obtaining funds to support growth
E-commerce · Marketplace · Multichannel · Acquisition · Ops · Pricing · Growth · Partnerships
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Education
- Master's degree, Engineering/Industrial ManagementEcole des Mines de Nancy2009Bac+5, Engineering/Industrial Management
- Master's degree, Innovation and EntrepreneurshipKøbenhavns Universitet - University of Copenhagen2013Master's degree, Innovation and Entrepreneuriat