Freelancer profile translated to English.
Back to original languageAbout Alexandre
Welcome to my Malt profile! 👋
My name is Alexandre Fert, an enthusiastic UX/UI Designer for over 5 years, I help premium brands transform their digital journeys into premium experiences that convert while respecting the user.
Specialty: e-commerce site redesign, landing page creation, SaaS applications, design systems, and a Figma enthusiast for its interactive prototypes.
I've had the opportunity to collaborate with:
Diverse projectsin theluxury**, **sports**, and **techsectors have allowed me to develop ahybrid approach**, combining **creativity**, technical **expertise**, and **understandingof specific needs.
🚀 UX/UI Design & Product Design
- User research and needs assessment
- Wireframes and interactive prototypes (web & mobile)
- Interface design for websites, mobile apps, and e-commerce
- Design systems for optimal visual consistency
- Micro-interactions and animations to enhance user experience
🛠 Web & No-Code Design
- Custom and responsive website development
- Design and integration of e-commerce and showcase websites
- Advanced animations and immersive interactive experiences
- Onboarding support for autonomous management
🎨 Branding & Art Direction
- Logo and graphic universe creation
- Development of complete graphic guidelines
- Art direction for strong brand identities
- Motion design and graphic animations
They trusted me:LVMH, Marc Jacobs, Lancôme, Maison Margiela, Valentino, Biotherm, Carita, Viktor & Rolf, Shu Uemura, IT Cosmetics, Armani, Yves Saint Laurent, L'Oréal Pro, Dove, Publicis Luxe, MyFlow, Les P'tits Scientifiques...
Looking forward to collaborating, see you soon! 👋
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Paris (up to 50km)
Experience
- Publicis LuxeUI designerLUXURY GOODSMay 2024 - June 2025 (1 year and 1 month)Paris, France
UI Designer on various projects:
Collaborations withluxury brandsfor diverse projects:- MarcJacobs.com:Website redesignfor LVMH.
- Lancôme:Mockups for campaignslike La Vie est Belle.
- Yves Saint Laurent: **Digital asset creation**.
- Shu Uemura: Optimized **Newsletters and Landing Pages**.
- Dove: **User-centric mobile app design**.
- **Expertise in premium interface design**, combining aesthetics and digital performance.
- COMELLINKUX/UI DesignerBANKING AND INSURANCEJune 2025 - August 2025 (2 months)Neuilly-sur-Seine, FranceDuring this assignment, I designed and executed large-audience mailing designs, primarily for major players in the banking sector such as American Express and Harmonie Mutuelle.UI Design: Creation of impactful, clean mockups consistent with brand graphic guidelines.Executive Design: Multi-format adaptations, responsive optimization, asset preparation for integration.UX Design: User journey analysis, engagement and click-through rate improvement.Motion Design: Production of promotional and explanatory videos using Premiere Pro and After Effects, to enhance campaigns and strengthen visual impact, particularly on advertising screens.
- My FlowUX/UI DesignerDIGITAL AND ITMarch 2024 - December 2024 (9 months)Paris, France
Redesign of the myFlow tool
- Competitive analysis to identify market best practices 🔍- User testing and identification of pain points 🧪- Creation of a user interview questionnaire 🎙️- Development of a system usability scale 📊- Wireframe creation to structure the user experience 📐- High-fidelity mockup design 🎨- Style guide definition and integration into the design system 📖✨
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Education
- MBA Master UX/UI Design, Web Page Design, Digital/Multimedia and Information ResourcesMyDigitalSchool2023MBA Master UX/UI Design, Design de pages Web, des ressources numériques / multimédia et d''information
- Bachelor, Web Page Design, Digital/Multimedia and Information ResourcesMyDigitalSchool2023Bachelor, Design de pages Web, des ressources numériques / multimédia et d''information