Alexandre Faouen

At the heart of natural beauty and health (phytotherapy, aromatherapy, and nutricosmetics) for 11 years now, I offer my communication & marketing services to the following professionals:

- Health professionals (pharmacists, doctors…)

- Cosmetic or natural health laboratories (food supplements, cosmetics, or medical devices)

- Communication, event, or press agencies.

Curious and motivated, I can offer you high-value-added services tailored to your field of activity, related to the following areas:

- Creation of high-performing marketing strategies,

- Analysis and rationalization of ranges and portfolios

- Competitive intelligence, market trends,

- Product launches (active ingredients, dosage forms, packaging, price positioning, and margin)

- Proposals for appropriate budgets

- Choice of an effective distribution channel

- Advice for media campaigns (TV, press, web, radio) and ROI analysis

- Brand visibility in points of sale (Trade marketing and POS displays)

- Creation or optimization of sales support tools (sales pitches, technical sheets, handbooks, roadbooks, advice tools…)

- Support for rebranding

- Assistance in developing marketing plans

- Launches at seminars, press conferences, or trade shows

- Newsletters, e-mailing, launch videos

Consulting since 2019 and lecturing at the university since 2022, I have over 10 years of experience in well-known Laboratories such as Arkopharma or Natural Santé (Cinfa group), specialists in natural health and well-being. Throughout my career, I have had the opportunity to work 360° with various teams in the sector (sales, promotion & sales animation, medical representation), which are real levers for penetrating different distribution channels (pharmacies, organic stores, and online).