Freelancer profile translated to English.
Back to original languageAbout Alexandre
I lead brand strategy, content management, and user experience for companies looking to build a strong and consistent presence – with a performance-oriented approach.
What sets me apart: I integrate AI at every stage of the process (creation, analysis, distribution) to produce faster, target better, and measure what truly matters.
I specialize in:
- Content strategy and multi-channel editorial (LinkedIn, social, blog, brand voice)
- UX optimization and marketing asset performance analysis
- Content workflow structuring for consistency and speed
- Brand management: identity, positioning, guidelines, copy
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- freelanceMarketing & Business Consultant - Marketing StrategySeptember 2023 - Today (2 years and 9 months)Paris, FranceSupported over 15 clients with business development, offer structuring, and marketing performance challenges.Main missions:Strategy & Marketing
- Definition of marketing / go-to-market strategy
- Brand / product positioning
- Launch recommendations
- Market & competitor marketing analysis
- Offer structuring & value proposition
Performance & Business- Marketing audit (friction points, quick wins)
- Conversion optimization (message, offer)
- Commercial pitch structuring
- Marketing discourse revamp
Marketing Presentations - Strategy & Premium Deliverables- Creation of pitch decks (sales, investors, tenders)
- Strategic storytelling for EXCOM / management
- Transformation of documents into presentations
- Business narrative construction
Content & Creation- Generation of premium AI videos (ads, social, branding)
- Content concept & art direction
- Video scripts & storytelling
- Creation of differentiating content formats
- MARKETING GRANDE CONSOMMATIONPRODUCT MANAGER / CATEGORY MANAGERAGRICULTURESeptember 2020 - April 2026 (5 years and 7 months)Paris 06, FranceI worked as a Product Manager and Category Manager in major groups: Coca-Cola, Mondelez, Procter & Gamble, Lidl, Bolton Group, William Grant's & Sons.I was involved in growth projections, analysis of Nielsen, Circana, GFK panel results, and Circana & Kantar World Panel consumer panels.
Reviews
N
Nisrine
Directeur Binit CS - BINIT CONSULTING SERVICES
Reviewed on 1/21/2026
Alexandre's support was invaluable during our rebranding project as it allowed us to choose a new name & associated tagline from his proposals.
Alexandre was able to adapt to our tight deadlines, he was responsive and flexible with our iteration requests. His method is structured and clearly shared from the beginning of the project.
I recommend!
Enéa
Enéa Audouin
Reviewed on 1/14/2024
The assignment went very well. Alexandre is attentive and above all very responsive and fast. I recommend.
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Education
- CONSUMER GOODS MARKETING / PRODUCT MANAGERNEOMA