Freelancer profile translated to English.
Back to original languageAbout Alexandre
Digital acquisition specialist with4 years of experience**, I manage multichannel advertising campaigns ( **Google Ads, Meta Ads, Tiktok Ads) to maximize visibility and conversions. I have managed budgets up to1.2 million euros per yearfor brands such as **Hydratis**, **Caps Me**, **Nooance Paris**, and **Mon Beauty Coach**, by optimizing performance through data analysis and A/B testing.
Proactive, data-driven, and creative, I help you achieve your growth objectives.
📤 Contact me to boost your digital acquisition.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Stride-UpAccount Manager - Traffic ManagerE-COMMERCEMay 2022 - Today (4 years and 1 month)Paris, France**Budget under management of €1.2M/Year**, split 60% on Social Ads and 40% on Google AdsBrands supported: **Hydratis, Unbottled, Mon Beauty Coach, Caps Me, Nooance Paris, Némès Paris, Paalm Cosmetics, Lamazuna**.🧠Online strategy development**: Define acquisition strategy across all paid channels ( **Google Ads, Meta Ads, Tiktok Ads & Snapchat Ads) and contribute to budget construction.**📝 Strategy execution**: Prioritize tasks and manage the roadmap by coordinating all internal and external stakeholders according to clients.**🧑🏼✈️ Campaign management**: Manage and optimize campaigns on different accounts by defining key performance indicators and daily analysis of results.🔨 Daily quality tasks: Competitive intelligence, ad quality and A/B testing, bi-monthly client reporting,feed managementvia Channable, creation of personalized slides onLooker Studiovia Supermetrics,trackingimplementation via Google Tag Manager.
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Education
- MSc Digital Marketing & SalesKedge BS2022
Certifications
- Google Ads Search CertificationGoogle2023
- Meta Media BuyerMeta2023