Freelancer profile translated to English.

Description

Paid Acquisition & Website Consultant Meta Ads and Google Ads & Website Creation.

A beautiful website is no longer enough.

Today, your website must be able to attract visitors, convince them, and convert them into customers.

That's exactly what I help you build.

I design modern, fast, and conversion-optimized websites while implementing a high-performance acquisition strategy through Meta Ads (Facebook & Instagram).

What I can do for you

✅ Professional showcase website creation

✅ E-commerce site

✅ Conversion-oriented landing pages

✅ Redesign of existing websites

✅ Technical SEO optimization

✅ Performance optimization (speed, responsiveness, UX)

✅ Integration of forms, CRMs, and tracking tools

Acquisition & Advertising

Once your website is live, I can also help you grow your business through:

Meta Ads campaigns (Facebook & Instagram)

Qualified lead generation

E-commerce acquisition

Digital acquisition strategy

Performance analysis (Google Analytics, Meta Pixel)

Continuous campaign optimization

Why work with me?

My goal is not simply to deliver a website, but to create a real growth lever for your business.

Each project is designed around three objectives:

Inspire trust
Convert visitors into leads or customers
Generate sustainable return on investment

I favor transparent collaboration, regular exchanges, and concrete recommendations to evolve your online presence.

Ideal for

SMEs
Retailers
Artisans
Real estate agencies
Practices and liberal professions
Restaurants
Gyms
E-commerce brands
Entrepreneurs

Do you have a website creation project or want to improve your digital acquisition?

Let's talk to define the solution best suited to your goals.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

PUBLICIS
Social Media Paid Expert
PRESS AND MEDIA
February 2024 - Today (2 years and 5 months)
Bruxelles, Belgium
Strategy and Planning
Definition of advertising objectives (awareness, engagement, conversion, traffic…)
Development of paid media strategies on Meta, Pinterest, LinkedIn, and other platforms
Segmentation and targeting of audiences based on personas and objectives
Choice of the most suitable advertising formats (video, carousel, collection, stories…)
Budget planning and allocation based on expected performance

Campaign Management and Optimization
Creation and setup of campaigns on Meta Ads Manager, LinkedIn Ads, Pinterest Ads…
A/B testing of visuals, copy, and audiences to maximize performance
Monitoring and analysis of KPIs (CTR, CPM, ROAS, CPC…)
Continuous optimization of campaigns to improve results and reduce costs
Management of placements and bid adjustments based on performance

Reporting and Analysis
Creation of dashboards and detailed reports on campaign performance
Presentation of results to clients with optimization recommendations
Analysis of market trends and competitive benchmarking

Client Consulting and Support
Training and support for clients on digital advertising and best practices
Proposal of innovations and new approaches to improve performance
Coordination with other departments (SEO, influence, CRM…) for a coherent global strategy
Social Media SMO Social Media Strategist Social Media Marketing Data Analysis
Freelance
Paid Social Media Consultant
CONSULTING AND AUDITS
October 2024 - Today (1 year and 10 months)
Website Creation

Strategy and Planning
Definition of advertising objectives (awareness, engagement, conversion, traffic…)
Development of paid media strategies on Meta, Pinterest, LinkedIn, and other platforms
Segmentation and targeting of audiences based on personas and objectives
Choice of the most suitable advertising formats (video, carousel, collection, stories…)
Budget planning and allocation based on expected performance

Campaign Management and Optimization
Creation and setup of campaigns on Meta Ads Manager, LinkedIn Ads, Pinterest Ads…
A/B testing of visuals, copy, and audiences to maximize performance
Monitoring and analysis of KPIs (CTR, CPM, ROAS, CPC…)
Continuous optimization of campaigns to improve results and reduce costs
Management of placements and bid adjustments based on performance

Reporting and Analysis
Creation of dashboards and detailed reports on campaign performance
Presentation of results to clients with optimization recommendations
Analysis of market trends and competitive benchmarking

Client Consulting and Support
Training and support for clients on digital advertising and best practices
Proposal of innovations and new approaches to improve performance
Coordination with other departments (SEO, influence, CRM…) for a coherent global strategy
Social Media Social Media Strategist Social Networks SMO Social Media Optimization (SMO)
RENAULT GROUP
Information and Communication Technology Officer
AUTOMOBILE
September 2021 - August 2023 (1 year and 11 months)
92100 Boulogne-Billancourt, France
Monitoring and analysis of Social Media Paid performance
Development of a platform diversification document
Implementation of a new social media campaign analysis tool
Creation of a Data Studio dashboard and display on TV screen
A/B testing on consent pop-ups
Paid Social Media Advertising Social Media Strategist Google Data Studio Social Media Marketing