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Alexandre D.AD

Alexandre D.

Digital Marketing Tourism / Sport

€300/day
Cholet, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexandre

Freelancer between 2014 and 2017, I joined the agency Sportpack as an employee, an expert in sports digital marketing, specializing in content creation, following a long-term assignment, before returning to freelancing a few months ago.

How to work with me?

I act as a project manager on digital-related topics. Specifically, if you want to implement a project or operation (one-off or long-term) and you are unable to manage it internally, I offer my skills to bring it to fruition.

My areas of expertise:
- Editorial strategy,
- Content strategy,
- Community management,
- Resource coordination,
- Drive-to-web and drive-to-store,
- Digital strategies integrating physical operations (In Real Life);

with a particular appetite for the world of Sport (expertise in Football in particular), Tourism/Travel (with a specialization around Airbnb), Real Estate, and VSEs/SMEs.

After 3 extremely enriching years within SPK Group as a project manager, during which I had the opportunity to lead large-scale projects, particularly for the Football category of PUMA France, I wanted to return to freelancing to share my expertise and thrive on exciting projects.

While I work daily on structuring my clients' presence and visibility on the web (75% of my clients are artisans/merchants), I have specialized in creating, developing, and managing communities through Facebook groups, and more recently WhatsApp. These are powerful tools that are still under-exploited but offer many opportunities.
  • Spanish

    Conversational

  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Cholet (up to 50km), Nantes (up to 10km), Les Sables d'Olonne (up to 30km), Angers (up to 10km), La Roche-sur-Yon (up to 20km)

Experience

  • Best Airbnb
    Country Coordinator
    TRAVEL AND TOURISM
    January 2022 - Today (4 years and 5 months)
    Long-term freelance assignment for the Instagram account @best_airbnb, which now has a community of over 667K followers.

    - Sourcing the best accommodations offered by the Airbnb platform in France,
    - Managing relationships with French-speaking owners and advertisers,
    - Establishing partnerships with French-speaking owners and advertisers,
    - Recommending a content strategy for each publication to optimize reach,
    - Creating a reporting tool for monthly quantitative summaries.
    Instagram Social Networks Editorial Strategy Content Marketing tourism
  • Sportpack
    Project Manager
    SPORTS
    January 2018 - July 2021 (3 years and 7 months)
    Nantes, France
    3 years of experience at SPK Group as a project manager, with the opportunity to lead large-scale projects for major sports brands like PUMA and Intersport.
    Project Management Social Networks influence Content Marketing
  • Richou Voyages
    Communications Officer
    TRAVEL AND TOURISM
    October 2013 - December 2014 (1 year and 2 months)
    Cholet, France
    Working as a communications and marketing officer with the objective of implementing a digital strategy around the redesign of the E-Commerce site.

    - Project management for the redesign of the E-Commerce site www.richou-voyages.fr
    - Management/Administration of the website www.richou-voyages.fr
    - Launch of the Richou brand on social networks
    - Training of franchised agencies on best practices for Facebook
    - Creation of a global editorial charter for travel agencies
    - Community Management
    - Management of emailings (design, reporting, analysis)
    - Creation of communication materials (Flyers, Press, B2B, general public, etc.)
    tourism community manager Facebook Web Project Management E-commerce Emailing Communication Strategy Web-to-store Email Marketing Community Management

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Education

  • Professional Degree in E-Tourism
    IUT La Rochelle
    2011

Skill set

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