Freelancer profile translated to English.

Description

“I support brands in developing their image and creative strategy. On the one hand, managing their brand image. On the other hand, positioning and global marketing approach.”

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Auto entreprise
Creative Coach
January 2024 - Today (2 years and 5 months)
Paris, France
Supporting talents and brands in their self-discovery.

Assignments:
· Individual coaching sessions using narrative approach and role-playing.
· Independently create a website. (www.alexandredigregorio.com)
· Facilitate a design thinking workshop on the sustainability of Point of Sale displays for a brand in the Coca-Cola group.
· Manage communication for coaching activities.
· Provide insights on self-confidence issues.
· Develop the image of riads and guesthouses in Marrakech.

Results:
· Over 160 hours of coaching.
· Satisfaction in creating a personal project.
· Improved self-confidence and self-esteem for my clients.
· Management of stress and social interactions for my clients.
Indépendant
Artist
September 2020 - Today (5 years and 9 months)
Paris, France
Guardian of a brand's image.

Assignments:
· Creation of video/photo content to increase my visibility and brand image (Instagram)
· Participation in building a strong visual identity for brands during collaborations (Dior, Cerruti, Miu Miu)
· Ensuring the consistency of my image on social media and with casting directors, modeling agencies, photographers, and brands.
· Artistic expression and participation in committed cultural projects (MiuMiu Tales & Tallers - Art Basel).
· Fashion shows for influential young designers (Asquin, Valette, Julien David, Lazoschmidl, David Tatle).
· Use of stage skills such as dance and theater for editorials (Madame Figaro & Vogue)
· Dancer performance: closing ceremony of the Paris 2024 Olympic Games.

Results:
· Presence in advertising campaigns (social media, billboards, POS displays, trade shows, and boutiques) (Le Bon Marché, Printemps, Jagvi, Villebrequin)
· Collaboration with photographers, stylists, and production agencies (Villa Eugénie, Kitten Production)
· Building personal self-confidence and adaptability in a demanding environment: the fashion industry.
· Closing ceremony of the Olympic Games - Viewership: 17.1 million viewers in France + 80,000 people in the Stade de France.
Øconnection
Strategic Planner
September 2019 - September 2020 (1 year)
Neuilly-sur-Seine, France
Aware of trends in a key market.

Assignments:
· Brand benchmarking and positioning. (Laura Todd, Land Rover)
· Insight research & identification of weak signals.
· Sociological trend analysis.
· Marketing and economic intelligence.

Results:
· Strong brand positioning compared to competitors. (La Villette, Spin Master.)
· Creation of powerful and effective storytelling.
· Better market understanding.
· Development of new opportunities.