Freelancer profile translated to English.

Description

Passionate about e-commerce, I have managed several digital projects, both for clients and for my own websites. My expertise covers the overall management of e-commerce projects: marketing strategy, traffic acquisition (SEO/SEA), performance analysis, and user journey optimization. I have a strong appetite for data and feeds (catalog, tracking), which allows me to quickly detect anomalies and optimize campaign profitability. Today, I freelance to support companies in various sectors through actionable audits, advice, and recommendations to accelerate their online growth.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lille (up to 50km)

BACOPA CONSULTING
Creation / Operation of E-commerce Sites
E-COMMERCE
January 2019 - Today (7 years and 5 months)
Creation / Operation of E-commerce Sites (2019-2025) Creation and development of a network of online sales sites for decoration and furniture for my own account.

Sourcing & Logistics: Integration of + 20 suppliers, i.e., 80,000 references. Logistics mix: 80% platform storage (with WMS) / 20% dropshipping.

Audience Development: SEO/SEA/Email Strategy: 0 to 1 Million visitors/year in 5 years with constant improvement in acquisition cost.

Growth & Management: Revenue increased from €40,000 (2019) to €1,100,000 (2024). Implementation of KPIs, dashboards, continuous optimizations.

Customer Service: Building a mixed customer service and order processing team (France / Outsourcing), phone and email. Implementation of processing procedures.
Sobelia.com
Internationalization of a Perfume Sales Website
E-COMMERCE
November 2016 - April 2021 (4 years and 5 months)
Launch of the international version of an online perfume and cosmetics sales site, and management of the activity.

Multilingual Launch: Opening in 10 countries (EN, DE, IT, ES, US, NL, SE, DK, PL, AT) with content translation and adaptation.

Traffic Acquisition: Deployment of traffic acquisition campaigns with ROI management country by country. Constant ROI improvement.

Sourcing: Search for new suppliers and integration of new catalogs to improve purchasing conditions and increase the online offering.

Business Management: Monthly monitoring of KPIs (Revenue, Margin, Conversion Rate), implementation of dashboards and commercial animation plans by country.
Webdistrib.com (Groupe Boulanger)
Sales Manager
E-COMMERCE
April 2009 - October 2016 (7 years and 6 months)
Lille, France
Various positions held within the Pure Player subsidiary of the Boulanger group, in the online sale of home appliances.

Category Manager: Product catalog management, price monitoring, implementation of pricing rules, commercial animation, and marketplace deployment.

Product Manager: Expansion of the offering and collaboration with Boulanger's purchasing center. Sourcing and negotiation with brands and suppliers.

E-merchandising Manager: Conversion funnel management (filters, landing pages, ranking, search), on-page SEO optimization, and UX optimizations.

Sales Manager: Monthly monitoring of KPIs (Revenue, Margin, Conversion Rate), management of the commercial animation plan, and redesign of the mobile site.