Alexandre Devanne

Creation and development of a consulting firm specializing in pricing strategy, Revenue Growth Management, and pricing transformation, supporting B2B, B2C, retail, e-commerce, and industrial companies.

Projects completed:

- Pricing diagnostics and pricing maturity assessment

- Definition and implementation of pricing strategies

- Pricing governance and margin optimization

- Omnichannel pricing and price segmentation

- Support for pricing transformation and change management

- CPQ design and pricing tool support

- Facilitation of training sessions and workshops

- Development of frameworks around pricing maturity, data readiness, and value creation through pricing.

Expertise and tools used:

- Pricing Strategy

- Revenue Growth Management

- Pricing Analytics

- Pricing Governance

- Retail Pricing

- E-commerce Pricing

- Margin Optimization

- CPQ Design

- Change Management

- BI/Data Analysis.

Collaboration on projects involving various market solutions: Pricefx, Vendavo, Zilliant, Optimix, PricingHUB, PriceMoov, MPS, as well as different BI and ERP environments.

Results achieved:

- Over 180 pricing projects and missions supported

- Structuring and maturity improvement of pricing in numerous organizations

- Improvement of price governance and monitoring

- Support for complex pricing transformation projects

- Implementation of strategic and operational roadmaps.

Supporting project leaders within the #PLAY and #BOOST programs of the Les Premières Sud incubator. Coaching women entrepreneurs in the startup, structuring, or relaunch phase of their business, in B2B, B2C, retail, e-commerce, and service environments.

Projects completed:

- Definition of value proposition and market positioning

- Development of pricing strategies and support for their implementation

- Training on key pricing levers

- Global strategic support: marketing, communication, business model, and sales development

- Work on perceived value, price image, and offer/price coherence

- Individual coaching and facilitation of collective workshops tailored to the operational and strategic challenges of women entrepreneurs.

Expertise and tools used:

- Pricing Strategy

- Value Proposition

- Value Based Pricing

- Business Model

- Brand Positioning

- Pricing Psychology

- Communication Strategy

- Go-To-Market

- Revenue Optimization

- Coaching, Training.

Results achieved:

- Coaching numerous women entrepreneurs in structuring their offer and pricing strategy

- Clarification of market positioning and improvement of perceived value

- Assistance in creating coherent, profitable, and differentiating business models

- Skill development of project leaders in pricing, marketing, and value proposition enhancement.

Leading the pricing strategy for one of the main e-commerce players in tires in France, in a highly competitive environment focused on volume, conversion, and market responsiveness.

Projects completed:

- Definition and implementation of the group's pricing strategy

- Establishment of a dynamic pricing strategy

- Implementation of the PricingHUB solution

- Monitoring of revenue, margin, and profit

- Development and tracking of pricing KPIs and monitoring dashboards

- Definition of the offer policy and price positioning

- Internal strategic reporting and decision support

- Cross-functional leadership and evangelization of pricing culture within the company

- Participation in annual price negotiations with suppliers.

Expertise and tools used:

- Dynamic Pricing

- Revenue Growth Management

- Pricing Analytics

- Pricing Strategy

- Margin Optimization

- Pricing Governance

- E-commerce Pricing

- Retail Pricing

- Dashboarding, KPI Management

- Data Analysis

- PricingHUB.

Results achieved:

- Structuring and industrialization of pricing monitoring

- Large-scale deployment of dynamic pricing

- Improvement of revenue and profitability monitoring

- Strengthening of pricing culture and data utilization in decision-making

- Increased profitability

- Implementation of tools and reports enabling better market responsiveness.