Freelancer profile translated to English.

Description

After 4 years spent managing marketing and branding projects, I have specialized since 2018 in brand content issues. My experience in the world of jewelry has allowed me to develop a strong affinity for brands with an emotional dimension and a high level of know-how.

Both creative and rigorous, I am capable of telling a brand's story, producing content, and managing projects. Equally comfortable with on and off channels, I see omnichannelity as the cornerstone of the customer experience.

I can offer you complete support on one or more axes:

*STRATEGY

- Branding strategy / brand platform, benchmark

- Marketing strategy / personas, positioning

- Editorial strategy / omnichannel editorial design, editorial charter

*DESIGN - COPYWRITING

- Corporate content / manifesto, brand speech, storytelling

- Digital and SEO-friendly content / social media wording, blog posts, website content, newsletters

- Offline content / press kit, press release, catalog

*SUPPORT

- Project management / from brief to performance analysis

- Organizing photo shoots / creative guidelines, talent identification, operational organization

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris 12e Arrondissement (up to 10km)

Swarovski
Trade Marketing Assistant
LUXURY GOODS
July 2014 - December 2014 (6 months)
Paris, France
*TRADE MARKETING

- Implementation, monitoring, and performance analysis of promotional operations in stores
- Organization of a Watchmaking Challenge for sales teams
- Coordination of local co-op media campaigns for single-brand and multi-brand networks.

*INTERNAL COMMUNICATION

- Development of the internal magazine "Les Dernières Nouvelles" (distributed to 200 employees).
- Creation of the Spring/Summer 2015 Jewelry-Accessories Launch Book for sales teams
Trade Marketing Internal Communication
Guerin joaillerie
Marketing & Communication Project Manager
LUXURY GOODS
April 2015 - May 2018 (3 years and 2 months)
Paris, France
*BRANDING

- Development of the new brand identity (brand narrative, brand platform, editorial charter, communication campaign...)

*OPERATIONAL MARKETING

- Participation in the development of the marketing plan
- Implementation of commercial operations in stores (40 points of sale)
- Creation of sales support tools (talking points, information notes, product sheets, tutorial videos…)
- Coordination of marketing operations with shopping centers and department stores

*PR/MEDIA

- Coordination of national TV, online/offline press, and billboard sponsorship campaigns
- Development of press kits for collection launches
=> 2017 vs 2016: +8pts aided brand awareness, +20pts brand recognition, +70% press coverage

*CRM

- Implementation of the customer base relationship management plan with a segmentation approach
- Management of mailing, e-mailing, and SMS campaigns
=> 2017 vs 2016: +5% customer visit frequency, +15% average basket increase

*EVENT MANAGEMENT

- Coordination of recurring events (VIP cocktails, store openings) or exceptional events (trade shows)

& Development of reports, KPI analysis, and budget management
Project management Branding Media Press relations CRM Event management
Guerin joaillerie
Brand Content Manager
LUXURY GOODS
June 2018 - May 2020 (2 years)
Paris, France
*OMNICHANNEL EDITORIAL DESIGN

- Creation of an annual editorial roadmap in conjunction with various stakeholders
- Management and monitoring of visual production for all media (website, social media, blog, newsletters, catalogs, POS displays…)
- Writing collection and brand storytelling

*WEBSITE AND BLOG

- Creation of SEO-friendly web content related to brand news and commercial promotions (using Magento back-office)
=> 2019 vs 2018: -6% bounce rate and +65% revenue on the e-commerce site
- Management and writing of the blog "Les Carnets Guérin" (using WordPress)
=> 2019: 3rd referring site for traffic acquisition on the e-commerce site

*SOCIAL MEDIA

- Support for the Social Media team in defining the Facebook and Instagram posting calendar
- Proposal of innovative and differentiating content consistent with the brand strategy
=> 2019 vs 2018: +526%/+89% interactions on Facebook/Instagram)

*NEWSLETTER & SMS

- Implementation of new mobile-friendly templates
=> 2019 vs 2018: +1.5pts click-through rate, +60% conversion on the e-commerce site

*INTERNAL PUBLICATIONS

- Support for the Collections, Jewelry, Sales, and HR teams in creating specific formats or communications

*EXTERNAL PUBLICATIONS

- Development and monitoring of content on partner platforms

& Development of reports, KPI analysis, and budget management
Project management Brand content Editorial strategy Copywriting