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Alexandre DerocqAD

Alexandre Derocq

WordPress & WooCommerce Developer

€550/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexandre

I help businesses, e-merchants, and SaaS publishers create, improve, and secure their WordPress / WooCommerce sites. My profile is hybrid: a full-stack developer by training, a WooCommerce plugin founder, then Head of Product for products used by over 100K users.

I can take on very concrete tasks: WordPress plugin development, WooCommerce customization, API integrations, AI automations, UX improvement, debugging, performance optimization, journey redesign, product framing, and technical prioritization.

My difference: I don't just deliver code. I understand business challenges, users, maintenance, support, and conversion. I love simple, robust, and useful solutions, with a real results-oriented approach.
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Fluent

Remote only
Primarily works remotely

Experience

  • GetBurnFat.app / SportNotch.app / Casanea.fr
    Founder / Head of Product
    January 2025 - Today (1 year and 6 months)
    Creation and management of digital products focused on acquisition, retention, and user experience quality: GetBurnFat.app, SportNotch.app, and Casanea.fr. UX design, technical architecture, development, launch, and rapid iterations, with intensive use of AI to accelerate discovery, prototyping, coding, QA, support analysis, and product improvement.
    AI Automation Claude Code JavaScript
  • WcMultiShipping
    Founder / Head of Product
    January 2023 - Today (3 years and 6 months)
    Creation, development, and growth of a B2B/B2C WooCommerce plugin dedicated to advanced shipping rules. Product scaled from zero to €100K+ ARR and 5K+ users: PHP/WordPress architecture, merchant UX, support, roadmap, pricing, acquisition, and continuous improvement.
    Wordpress PHP WooCommerce
  • Colissimo / La Poste Group
    Product Manager
    January 2019 - January 2023 (4 years)
    Product management of the official Colissimo plugin for WordPress / WooCommerce, focusing on merchant journeys, operational reliability, and actual e-commerce needs. Functional scoping, prioritization, UX improvement, technical coordination, and transformation of user feedback into concrete evolutions.
    Wordpress WooCommerce PHP Claude Code

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Education

  • Bachelor's Degree in Computer Science
    Université Lyon 1
    2013
    Bachelor's Degree in Computer Science

Skill set

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