Alexandre D.

As Luxury Transformation Director at CGI, I manage large-scale transformation programs for luxury groups and Houses (digital, data/CRM, omnichannel, industrial/production, ESG). In parallel, I structure and develop CGI's luxury consulting positioning, accelerate business in my strategic accounts, and build/lead a dedicated team. +215% portfolio growth (business development on key accounts).

🎯 Key Responsibilities

• Definition and positioning of CGI's Consulting value proposition for the luxury sector

• CxO / Executive Committee Consulting and engagement management (LVMH, Kering, Hermès, Chanel, Richemont...)

• End-to-end management: strategy, roadmap, governance, execution, value tracking

• Multi-project supervision: CRM/ERP, e-commerce, POS, supply chain, production systems, ESG

• Leadership of consulting teams: staffing, coaching, quality assurance, delivery excellence

• Portfolio development: account strategy, origination, scope expansion (+215%)

• Representation in luxury & innovation ecosystems; partner orchestration

📌 Transformation Programs (selection)

• Leading luxury group: management of a cross-functional, multi-House group-wide transformation program (governance, roadmap, execution management)

• Haute Couture House: IT transformation study (ERP, e-commerce, CRM, POS...) — AS-IS / TARGET & trajectory

• Top 3 luxury group: omnichannel & social commerce framework presented to the Executive Committee

• World leader in Cognac: diagnosis of production systems (organization, processes, tools) and execution priorities

• Major CRM player (Europe–Africa): design of a 3–5 year digital value proposition

• Global luxury group: study on checkout and payment journey modernization

Strategic support for the CEO and shareholders from the upstream phases (market research, business plan) to the structuring of the go-to-market and operational foundations. Management of cross-functional projects involving strategy, finance, partnerships, and product/tech scoping (platform).

Key Contributions

• Market research, segmentation, positioning, and offering strategy

• Business plan construction, economic model (unit economics), and growth trajectory

• Go-to-market & marketing: pricing, acquisition channels, messaging, execution plan

• Financial support: forecasting, cash, reporting; debt/asset issues (framework and options)

• Partnerships: identification, negotiation, and activation (distribution / ecosystem)

• Product & technology scoping: booking platform, vehicle geolocation, customer engagement

• "Driver" strategy: model, sourcing, incentives, quality standards, operational playbook

• Preparation and presentations to shareholders and investors (materials, narrative, decisions)

As a Principal in Capgemini Invent's Consumer Products & Retail practice, I have supported major players in the sector in defining and implementing their digital, omnichannel, and organizational transformation trajectories.

In recent years, Capgemini Invent has collaborated with 26 of the world's top 30 retailers and 16 of the world's top 20 consumer goods (CPG) leaders, establishing itself as one of the most dynamic and recognized strategy consulting firms internationally in this sector.

Our integrated offering, covering management consulting, application services, and outsourcing, positions us among the few players capable of supporting clients throughout their transformation journey, from strategic scoping to operational deployment.

🎯 Specific Areas of Intervention:

• Differentiating digital strategies and business innovation

• Omnichannel customer experience and service design

• Reinvention of physical points of sale

• Data, analytics & customer insights

• Customer-centric and responsible performance supply chain

• Acceleration of consumer digitalization

• E-commerce & retail media integration

• Shopper & brand engagement strategies