Freelancer profile translated to English.
Back to original languageAbout Alexandre
I am an expert in product marketing and e-commerce with 8 years of professional experience in large groups. I developed expertise in Amazon there, which I multiplied by becoming a seller of my own products on the marketplace.
I offer my expertise to brands wishing to gain market share on Amazon and increase their sales. Here's how I can help you:
- ✍🏻 Implementation of premium content = optimization of product pages to maximize conversion (titles, descriptions, visuals, keywords, SEO, Amazon A+ content...)
- 🛒 Creation of your store to increase your visibility
- 📈 Management and optimization of your advertising campaigns (PPC, display...) to increase your traffic and ROI
- ⚙️ Management of your Vendor Central or Seller Central account to save you time and avoid potential blocks/suspensions
- 🗨️ Customer service management: responding to questions and comments
- 🌎 International development: Amazon.com, co.uk, .de, .es, .it, .nl...
- 📊 Concrete and quantified results through performance reporting
See you soon!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Chinese
Basic
Remote only
Primarily works remotely
Experience
- LexibookHead of Products - Consumer ElectronicsTECHMarch 2014 - May 2021 (7 years and 2 months)Hong Kong, Hong Kong SAR ChinaManagement of several product categories (Android tablets, robots, mobile accessories, audio, alarm clocks):- Management of the entire product lifecycle: sourcing, development, production, market launch- Coordination of internal teams (design, R&D, quality, sales) and external partners (Disney, Universal, Marvel, Google...)- Conducting market research and establishing strategic recommendations- Supervision of new product development projects- Implementation of launch and commercialization actions for the range online and offline- Operational management of the Amazon strategy
- LexibookAssistant Product ManagerTECHNovember 2012 - February 2014 (1 year and 4 months)Les Ulis, France- Market analysis- Product development (packaging, user manuals...)- Support for international sales teams- Trade show preparation: CES, NY Toy Fair, Nuremberg Toy Fair...- E-commerce strategy execution: product listing, customer response
- Unilever FranceAssistant Trade MarketingRETAIL (LARGE RETAILERS)March 2011 - August 2011 (6 months)Rueil-Malmaison, FranceSupport for the development of Trade Marketing activities (price, assortment, promotion, merchandising) for the agri-food category in various chains: Galec, Auchan, Carrefour, Provera, Casino.Management of e-commerce accounts Houra.fr and Ooshop (Carrefour.fr).
Reviews
Cyrille
NAVAILLES
Reviewed on 5/18/2022
Very good support experience, I recommend.
E
Emilie
Groupe Naos
Reviewed on 7/12/2021
Professional, respects deadlines, proactive by going beyond the brief. Clear, structured recommendations, ready-to-use analysis.
Amazon Expert.
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Education
- Master in Management (Grande École Program)EDHEC Business School2012Brand marketing Marketing Strategy Strategic Retail Management International Marketing Market Analysis Trade Marketing Product Management Consumer Insights Consumer Behavior 1 exchange semester at the ABAC Assumption University in Bangkok, Thailand
Certifications
- Amazon Sponsored Ads AccreditationAmazon2020