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Alexandre De CrozalsAD

Alexandre De Crozals

Product Designer Apps & SaaS - Top 3 App Store

€200/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexandre

This summer only 🌼: As a recent registrant on Malt, I am currently offering a daily rate of €200 instead of €400 to multiply projects and get recommendations. Take advantage of it! 🚀

Co-founder of the social network Punkt (**top 3 App Store France** last weekend and incubated at theHEC Paris incubator**), I design intuitive and attractive apps. I am passionate about **behavioral sciencesand the mechanisms for making apps useful and addictive through various product strategies.

🎨UX/UI Design – Mobile & Web
  • Complete design of mobile apps (iOS / Android)
  • Design of dashboards, SaaS, or web tools
  • Interactive prototyping (Figma)
  • Redesign of existing interfaces (UX audit + UI refresh)
  • Creation of coherent and scalable design systems
📱Product Design & Strategy
  • Definition of MVP (key features, prioritization)
  • User flows and navigation architecture
  • Implementation of retention loops and engagement mechanics
  • Creation of low and high-fidelity wireframes / mockups
📈Growth & Product Marketing
  • Acquisition funnel optimization
  • Creation of high-performing landing pages
  • Definition of KPIs (activation, retention, conversion)
  • Product or messaging A/B tests
  • Viral, referral, gamification mechanics
🧠UX Research & User Behavior
  • User interviews (script, conduct, synthesis)
  • Prioritization of insights into product backlog
  • User testing (clickable prototypes or live version)
💼Startup & Early-Stage Support
  • Challenge product vision
  • Support for "0 to 1" sprints (from idea to tested prototype)
  • Product/design coaching for non-tech teams or first hires
  • Launch strategy for app stores
🧰Tools mastered
  • Design: Figma, FigJam, Adobe XD
  • Product: Notion, Trello, Jira, Productboard
  • Growth & Analytics: Mixpanel, Amplitude, Webflow, Typeform, Tiktok
  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • NEXTDOOR APP
    Paris City Manager
    April 2024 - December 2024 (8 months)
    Paris, France
    • Managed 100,000+ Weekly Active Users (WAUs) in Paris with a focus on engagement and retention
    • Led and executed the full user growth strategy: PR, paid ads, email marketing, and viral loops
    • Combined data-driven insights with creative experimentation to drive sustainable growth
  • PUNKT APP (HEC INCUBATOR)
    Co-Founder & CEO
    September 2023 - Today (2 years and 9 months)
    Paris, France
    • Grew Punkt from 0 to 10,000 Monthly Active Users (MAUs) with 20% Day-30 retention
    • Raised €45k in non-dilutive funding, backed by INSEAD Business Angels and the HEC Incubator
    • Built and optimized the full acquisition funnel, implementing CAC:LTV tracking and cohort analysis
    • Managed the entire product lifecycle — from ideation to launch — with a focus on mobile UX and retention loops
  • BIGSIS APP (TBS INCUBATOR)
    Entrepreneur
    January 2020 - December 2021 (1 year and 11 months)
    Paris, France
    • Secured €20k in revenue and equipped 10 university campuses (25 more in progress)
    • Won 2nd place at the CRECE CCI competition (€2k) and 3rd place at the ATALE competition (€3k)
    • Managed press and media outreach, landing coverage on France 3 (prime time), La Tribune, Studyrama, and more

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Education

  • Master in Entrepreneurship
    ESCP BUSINESS SCHOOL
    2023
  • Master in New Technologies
    UNIVERSITÉ PANTHÉON SORBONNE
    2022

Skill set

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