About Alexandre
- Complete design of mobile apps (iOS / Android)
- Design of dashboards, SaaS, or web tools
- Interactive prototyping (Figma)
- Redesign of existing interfaces (UX audit + UI refresh)
- Creation of coherent and scalable design systems
- Definition of MVP (key features, prioritization)
- User flows and navigation architecture
- Implementation of retention loops and engagement mechanics
- Creation of low and high-fidelity wireframes / mockups
- Acquisition funnel optimization
- Creation of high-performing landing pages
- Definition of KPIs (activation, retention, conversion)
- Product or messaging A/B tests
- Viral, referral, gamification mechanics
- User interviews (script, conduct, synthesis)
- Prioritization of insights into product backlog
- User testing (clickable prototypes or live version)
- Challenge product vision
- Support for "0 to 1" sprints (from idea to tested prototype)
- Product/design coaching for non-tech teams or first hires
- Launch strategy for app stores
- Design: Figma, FigJam, Adobe XD
- Product: Notion, Trello, Jira, Productboard
- Growth & Analytics: Mixpanel, Amplitude, Webflow, Typeform, Tiktok
French
Native or bilingual
English
Native or bilingual
Experience
- NEXTDOOR APPParis City ManagerApril 2024 - December 2024 (8 months)Paris, France
- Managed 100,000+ Weekly Active Users (WAUs) in Paris with a focus on engagement and retention
- Led and executed the full user growth strategy: PR, paid ads, email marketing, and viral loops
- Combined data-driven insights with creative experimentation to drive sustainable growth
- PUNKT APP (HEC INCUBATOR)Co-Founder & CEOSeptember 2023 - Today (2 years and 9 months)Paris, France
- Grew Punkt from 0 to 10,000 Monthly Active Users (MAUs) with 20% Day-30 retention
- Raised €45k in non-dilutive funding, backed by INSEAD Business Angels and the HEC Incubator
- Built and optimized the full acquisition funnel, implementing CAC:LTV tracking and cohort analysis
- Managed the entire product lifecycle — from ideation to launch — with a focus on mobile UX and retention loops
- BIGSIS APP (TBS INCUBATOR)EntrepreneurJanuary 2020 - December 2021 (1 year and 11 months)Paris, France
- Secured €20k in revenue and equipped 10 university campuses (25 more in progress)
- Won 2nd place at the CRECE CCI competition (€2k) and 3rd place at the ATALE competition (€3k)
- Managed press and media outreach, landing coverage on France 3 (prime time), La Tribune, Studyrama, and more
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Education
- Master in EntrepreneurshipESCP BUSINESS SCHOOL2023
- Master in New TechnologiesUNIVERSITÉ PANTHÉON SORBONNE2022