Freelancer profile translated to English.
Back to original languageAbout Alexandre
Alexandre, 35 years old.
Entrepreneur for 10 years, specializing in B2B sales.
+15 years of professional experience.
Passionate about creating and launching new offers
👉 What I offer:
I help your company generate more revenue by creating or optimizing your revenue streams & sales channels: generate more leads / improve prospect conversion / increase average order value / create new offers / generate upsell & cross-sell
> Strategy & Diagnosis: Gain perspective and audit your situation, study the market and competition to refine your positioning
> Offer Development: Creation and structuring of your offer (product, pricing, distribution), business model and strategic roadmap
> Marketing and Sales: Commercial and marketing strategies (Inbound + Outbound) to generate and convert leads
> Operations: Active customer relationship management, from acquisition to cross-sell, including Customer Success Management
> Optimization: Improvement of commercial processes to increase profitability and scalability through data analysis and CRM
+ Recruitment
+ Management
+ Team organization & structuring (OKR)
❤️ Areas of Expertise:
> HR & Coaching (5 years of experience)
> Banking - Fintech (5 years of experience)
> E-commerce (5 years of experience)
🛠️ Hard Skills & Tools:
âś“ CRM & Inbound Marketing: Hubspot, Notion, Brevo
âś“ BtoB Growth: Waalaxy, Lemlist, Linkedin, Livestorm, Dropcontact, Hubspot
âś“ Data Analysis: Google Analytics, Hubspot
âś“ Copywriting (homepage, product pages, emailing, press release)
âś“ E-commerce: Wordpress, Shopify
âś“ UX/UI: Figma
âś“ French & English
đź‘€ Soft Skills:
âś“ Interpersonal skills
âś“ Adaptability
âś“ Organization
âś“ Autonomy
âś“ Creativity
âś“ Proactivity
đź‘Ť Good to Know:
- Available in Paris for in-person meetings
- Dual marketing & sales expertise
- Highly business & finance oriented
- Entrepreneurial profile
- Mentor to entrepreneurs
French
Native or bilingual
English
Fluent
Can work on-site
Paris 11e Arrondissement (up to 50km)
Experience
- HumoonCo-founder & Chief Revenue Officer - EntrepreneurshipHUMAN RESOURCESJuly 2020 - Today (6 years and 1 month)Paris, FranceI co-founded Humoon with 2 partners. I handle all marketing and sales aspects (Chief Revenue Officer).Humoon is a B2B HR startup focused on professional coaching; Our mission: to help HR departments better support and retain field managers.Missions:1/ Lead Gen:> Inbound strategy: LinkedIn organic, website, white papers, HR capsules as lead magnets, creation and animation of an HR community, "Planète RH" Newsletter, Webinars.> Outbound strategy: Automated LinkedIn and email sequences, cold calls: managing a team of 2 BDRs.--> Sales appointments: from 0 to 20 appointments/month> Partnerships and tenders2/ Closing> Pipeline management and follow-up: deal scoring> Closing: +90 companies signed (Matmut, Lacoste, Caisse d'Epargne, Pennylane etc.)3/ Up-sell & cross-sellCross-functional:> Deliverables: website, sales materials, client portals, Sales Playbook, BDR Playbook, Dataroom> Recruitment and management: 1 CMO, 1 AE, 2 BDRs, 1 AE assistant> Management of the acquisition and cross-sell P&L> Management and organization of the team with OKRs-> Revenue from 0 to €500k/year / 60% margin / 25% EBITDA
- ANOTHER TREECo-founder and Chief Revenue Officer - EntrepreneurshipE-COMMERCEJune 2017 - April 2022 (4 years and 11 months)Île-de-France, FranceI co-founded Another Tree with 2 partners and handle all marketing & sales aspects.We sell superfoods on our website, in pharmacies, and in organic stores.5 product launches / 3 distribution channels / 400 resellers / +10,000 units sold / 5-star rated products / Newsletter +8000 people / Ulule campaign: €17.3k> From 0 to €300k in revenue> Recruitment and management of 3 apprentices (growth, social media manager, developer)
- Orange BankProduct Manager - Permanent ContractBANKING AND INSURANCEDecember 2018 - July 2020 (1 year and 7 months)Montreuil, FranceAccounts & Payments--> Objective: Customer acquisition & premiumization #Businesso Development of the strategic and operational roadmapo Implementation and monitoring of KPIs for P&L tracking of the universeo Management of the universe throughout its lifecycleo Strategic watch and proposal of new products/evolutionso Creation and coordination of the community: 20 managerso Key project: new family account (Premium Pack)o Management: 1 PO + 1 junior PM + 1 PO consultant
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Education
- Master's degree, Marketing and Management, Digital SpecializationESSEC Business School2014Mastère spécialisé, Marketing et Management, spécialisation digital
- Bachelor in Business Administration, International Business, Marketing and Communication, Accounting and TaxationESSEC Business School2012Bachelor in business administration, Commerce international, marketing et communication, comptabilité et fiscalité