Alexandre Da Cunha

Most companies looking to scale their acquisition end up with 3 disconnected providers: one for paid ads, one for CRM, and one for tracking. This leads to wasted budget, lost leads between tools, and no visibility on ROI.

My role: to manage the entire acquisition chain from end to end. A single point of contact, an integrated system, measurable results.

What I do specifically:

– Paid Acquisition: Meta Ads, Google Ads, TikTok Ads, influencer campaigns

– CRM Structuring (Pipedrive, HubSpot) and Automations (Make)

– Comprehensive Tracking: GA4, Tag Manager, Looker Studio, Conversion API

– Conversion Funnel and Landing Page Optimization

– SEO and Content when the project requires it

Some recent projects:

– International real estate player (FR/ES): multi-country funnel structuring, several hundred leads, signed mandates

– Swiss scale-up: go-to-market strategy, multi-channel acquisition launch, continuous optimization

– French real estate developer: ~350 visits/day generated, ongoing funnel optimization

My background: 50+ projects supported at the Grand Nancy Innovation incubator (B2B and B2C, from ideation to growth), then freelance for 2 years on 3 to 12-month missions. Documented growth of +30% to +40% on several projects.

My approach: strategic on the framing, operational on the delivery.

I don't do slides, I make the machine run.

Bilingual FR/PT, professional EN/ES.