Freelancer profile translated to English.
Back to original languageAbout Alexandre
My journey is 25 years of navigating the world of communication.
I evolved within a large communication group, navigating between B2B and B2C. Aboard the Publicis liner, I explored all the tasks assigned to me and all the roles: cabin boy, sailor, cadet, lieutenant... before becoming captain of a team specialized in B2B. Brands and B2B, I made them my specialty. From advertising to brand strategy, I learned to use the right tools and avoid pitfalls. Above all, I learned to hold a course, strategic, creative, and pragmatic, so that clients want to stay on board, for a long time.
Today, I am putting my expertise and experience on Malt for companies with which my journey resonates. Thank you to the community.
French
Native or bilingual
English
Fluent
Can work on-site
Annecy (up to 50km)
Experience
- Collectif.AFounder Collectif.A for the Support of SMEs, Mid-sized Companies, and Large GroupsNovember 2024 - Today (1 year and 7 months)FranceWith Collectif.A, I put my expertise and my network of talents in creation, design, content, media, AI, and personal branding at your service to:✅ Accelerate your development and work on your brand image✅ Co-build with your teams a coherent communication roadmap for the short, medium, and long term.✅ Create an impact with your various external and internal audiences.🔆 Because we all need support.
- Publicis LMAGeneral ManagerJanuary 2020 - January 2024 (4 years)Paris Lyon, Paris, FranceManagement of a team of about fifty talents specialized in B2B communication. Reflection and participation in client meetings and major agency competitions. Work on repositioning the agency's offerings, the brand, and its online visibility.
- Publicis LMADeputy General Manager Publicis LMAJanuary 2017 - January 2019 (2 years)Paris Lyon, Paris, FranceMember of the agency's Management Committee. Operational management of clients and teams. Client retention, implementation of a logic of annualized strategic and creative roadmaps.
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Education
- Master, Marketing and Communication, Marketing and CommunicationWestern Washington University, Bellingham, Washington state, United States2000Master, Marketing et communication, Marketing et communication
- Master's Degree in Business-Sales, Master's DegreeInstitut de Management de l'Université de Savoie1999Maîtrise de Commerce-Vente, Maîtrise