Freelancer profile translated to English.

Description

Hello! 😊

My name is Alexandre.

I have been a UX/UI designer for 10 years, and here are my main skills:

✅ Design System Expertise

Identity design, atoms, molecules, organisms, blocks, pages, and complete platforms

Multi-brand, multi-platform,RGAA accessibility

✅ Figma Expertise

Landing page designconversion-oriented, funnels, dashboards, complete website.

Mockups, prototypes, local variables, libraries, spec writing, testing.

Support up to production.

==================================================================

Since 2014, I have worked internally for startups and large companies. For the past 4 years, I have specialized in creating and managing a multi-brand design system forCNP Assurances.

I can work on both simple projects (landing pages, various creatives) and more structuring projects (website redesign, rebranding, sales funnel, mobile application).

At your service! Looking forward to working with you! 💫

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

CNP Assurances Protection Sociale
Lead UX/Ui Designer
BANKING AND INSURANCE
January 2025 - Today (1 year and 5 months)
Paris, France
🌐 Website:
www.cnp-protectionsociale.fr

✅ Achievements:
✔ Design System
Creation of the multi-brand design system
Design of atoms, local variables, components, organisms, blocks, pages; specs, testing, RGAA accessibility.
FIGMA - Drupal - Jira - Storybook - ZeroHeight

✔ Website Redesign
Homepage, product pages, user journeys, empathy map, subscription funnels, newsletters, RGAA accessibility review
FIGMA - Figjam- Jira - Drupal - Hotjar - Storybook

✔ A/B Testing
4 tests per month minimum, quick wins objective
Homepage, product pages, and funnels
AB Tasty

✔ Data Analysis, ROI
1 review per week
Hotjar

-----------------------------------------------------

Following the acquisition of La Mutuelle Générale by CNP, I hold the position of UX/UI Designer in charge of the design system and the main website of the new entity CNP Protection Sociale.
Design System User Experience Design Sales Funnel Figma UI/UX Design
La Mutuelle Générale - MGM
Lead UX/UI Designer
BANKING AND INSURANCE
September 2021 - Today (4 years and 9 months)
Paris, France
🌐 Website:
www.lamutuellegenerale.fr

✅ Achievements:

✔ Design System
Creation of the multi-brand design system in view of the merger with CNP.
Design of atoms, local variables, components, organisms, blocks, pages; specs, testing, RGAA accessibility.
FIGMA - Drupal - Jira - Storybook - ZeroHeight

✔ Complete Website Redesign
Homepage, product pages, conversion funnel, contact form, blog, institutional pages
Architecture, wireframing, UX/UI, co-writing of content (UX writing), RGAA accessibility
FIGMA - Figjam- Jira - Drupal - Hotjar - Storybook

✔ Broker Area Redesign
Design of formats and sales services (prospective reports, commissioned studies, in-person interventions...)
FIGMA - Figjam- Jira -Salesforce

✔ Landing Page Factory
Creation of freely administrable form page templates like Unbounce

✔ A/B Testing
4 tests per month minimum
Homepage, product pages, and funnels
AB Tasty

✔ Data Analysis, ROI
1 review per week
Hotjar

-----------------------------------------------------

Lead UX/UI in charge of creating the Multi-Brand Design System, aiming to deploy the existing design model on the new CNP brand.
Design System User Experience Design Figma User Interface Design RGAA
Auto-Entrepreneur.fr
CMO & Senior UX Designer
SOFTWARE PUBLISHING
February 2019 - July 2021 (2 years and 5 months)
Région de Paris, France
🌐 Website:
www.auto-entrepreneur.fr

✅ Achievements:

✔ Brand Identity Redesign
Logo, color scheme, typography, graphic charter, UI Kit, do/don't, visual libraries, presentation materials...

✔ Design System
Component libraries (atoms, molecules, organisms, blocks), page templates

✔ Complete Website Redesign
Homepage, product pages, marketplace, blog, forum, connected space

✔ Dashboard Creation (paid)
Marketing design, sitemap, wireframes, mockups.
Section pages, menu, onboarding/tutorial, completion scoring, interactive tables, upselling...

✔ Funnel Redesign
Business creation funnels, sales funnels, landing pages with integrated forms

✔ Emailing & SMS
Flowcharts and graphic design (newsletter, retargeting, nurturing, onboarding)

✔ KPI Monitoring, ROI
Monitoring via Google Analytics & Hotjar
A/B testing via Mailchimp & Unbounce

-----------------------------------------------------

Auto-Entrepreneur.fr is one of the reference sites for self-employment in France.

It allows, among other things, to create your self-employment online, manage all your accounting through a single software, and serves as a daily information base for self-entrepreneurs.
Project Management Marketing Figma User Experience Design Branding

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Signup to reveal

Master of Marketing & Communication
INSEEC Paris
2012
Bachelor of Economic and Social Sciences
Université Paris 7 Denis Diderot
2010

Alexandre C.

✨ UX/UI Designer & Design System | Figma ⚡

About Alexandre

Hello! 😊

✅ Design System Expertise

✅ Figma Expertise

Experience

🌐 Website:

✅ Achievements:

✔ Design System

✔ Website Redesign

✔ A/B Testing

✔ Data Analysis, ROI

🌐 Website:

✅ Achievements:

✔ Design System

✔ Complete Website Redesign

✔ Broker Area Redesign

✔ Landing Page Factory

✔ A/B Testing

✔ Data Analysis, ROI

🌐 Website:

✅ Achievements:

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